5 Important Questions to Ask Before Franchising a Business

Looking to start a small business that’s profitable and grows? If the company takes off there may come a time when there’s a potential of franchising a business. People may be wondering when the business will spread to other areas, and if that’s the case it may be time to ask some questions to see if the brand is ready to become a franchise. To start a business that can eventually spread its wings and fly, check out our free webinar training. Keep reading to learn about which questions to ask before deciding on whether it’s time to franchise a business.  1. Is my business financially successful?  Of course, one of the first things you should ask yourself, according to Forbes, is if your business is financially successful enough to become a franchise. There’s a lot that goes into franchises, and you want to make sure you’re in a good place financially.  Having one profitable location is just the beginning. In general, it’s best to have at least three successful locations up and running profitably[…]

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Why Purple Mattress’s Viral Video Is An Important Lesson in Marketing

Viral videos are a fantastic tool to promote products and services, except it’s difficult to predict which ones will truly go viral and which ones will only enjoy a short-lived period of fame and then die in the clutter of the Internet. Furthermore, with various platforms and software tools available for free or a modest monthly subscription, everyone with a bit of experience in video-production can post a video. This makes the competition even more fierce, especially when you know ‘masterpieces’ like Charlie bit my finger managed to gather over 15 million views. The Main Elements of a Viral Video So, what elements make a video go viral and is it really worth it to invest time and money in such a marketing technique? Strong Emotional Response As it turns out, people react to videos (and memes) that create a strong emotional response (love, hate, disgust, etc.). So, a video like ‘Charlie bit my finger’ left viewers in awe of the two cute babies, which is why a homemade video broke the Internet. Not to[…]

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