How Inbound Marketing Leads Can Result in 72% More Leads for Businesses

With a digital world that is continually growing, it becomes harder and harder to hold their attention. If the content is not relevant to an audience’s needs, they won’t stick around. And if they won’t stick around, that means a site will have a harder being successful. To better attract customers — which is a topic we talk about quite frequently during our free webinar training — it’s essential to hold their attention. It’s possible to do this with captivating content. Let’s find out more about inbound marketing and how to make it useful for your business.  UP provides a clear definition of inbound marketing and how, if done correctly, it can improve your online traffic. Improve your traffic, and you’ll be more likely to attract and keep new customers. What is inbound marketing? First you need to understand that inbound marketing is an approach designed to engage with a buyer persona and to pull that specific audience towards your brand through the creation of quality content that adds value to them. It’s about empowering them[…]

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Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way

We’ve all been through it. You know: the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Lindsay Kow-low-witch?” asks the telemarketer on the other end. “This is an important message regarding your oven preferences.” This frustrating interruption is exactly why we’re here to discuss inbound lead generation. What is inbound lead generation? It’s a solution that can save your business or organization from being that annoying, disruptive cold caller who is ruining spaghetti nights for pasta lovers all over the world. Let’s start with defining a lead, and then we’ll cover what online lead generation is, why you need lead generation, how you qualify someone as a lead, how you generate leads, and why inbound lead generation is much more effective than simply buying leads. What is a lead? A lead is any person who indicates interest[…]

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