How Sujan Patel Used a Growth Mindset to Increase Views by 8 Million

While every business owner likely realizes the integral role marketing plays in a business’s overall success, marketing for marketing’s sake isn’t going to get you anywhere — there has to be a clear strategy and focus behind it. In my 17+ years of online marketing, I’ve seen far too many businesses lose focus on the bottom line when it comes to their content strategies. Fortunately, a healthy blend of marketing, sales, and customer success helps you maintain a “growth mindset”, or a laser-sharp focus on your goals. Essentially, a growth mindset is an experimental and data-driven approach to growing your business and leveraging all the marketing channels at your disposal. By using a growth marketing mindset approach myself, I was able to help drive 8.2 million unique users to my clients’ sites last year alone. Here, I’m going to show you how you can achieve real growth by focusing on what’s working for you — and ditching the rest. Sign up for HubSpot Academy’s Content Marketing Certification course to learn how to grow your business[…]

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Tactics Guaranteed to Increase a Company’s Closing Rates

How’s that website conversion going? If there’s still a lot of work to do, don’t fret. Optimizing a website’s sales conversion rate takes time, as we often talk about during our free webinar training. Even though everything seems to be coming together, generating income won’t happen if a website is missing pertinent information. To fix this stat, check out some of the tactics guaranteed to increase your company’s sales optimization.  For starters, Small Business Trends recommends being concise with your messaging and creating a sense of urgency. Creating a sense of urgency makes sense. Why is this the case? Well, creating a sense of urgency makes potential customers feel like they’re going to miss out on something cool, and they don’t want that to happen!  Create a Sense of Urgency Adding a timeframe to a proposition can induce people to make decisions faster. Offering expiring pricing discounts, limited product availability, or exclusive deals creates a sense of urgency that compels the buyer to act. In this day and age of comparison shopping, creating a sense[…]

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Insanely Effective Tips on How to Increase Content Manager Productivity

Being an online content manager takes a lot of time and effort. So much time, in fact, that sometimes it’s hard to be productive and get everyone done. Whether it’s curating social media posts, updating a website, or writing a blog post, dealing with content daily is a given. We often discuss during our free webinar training on how to leverage content for the highest payoff, and we demonstrate how to start doing that today. Be efficient and publish content quickly and Seattle Times you can stay ahead of the game. Stay current with present trends and don’t procrastinate on pushing things out — the more you delay, the harder it’ll be to catch up. Be efficient. Schedule out your creative content in one sitting using an app like Hootsuite, and add curated material throughout the week as you notice interesting content in your feed. Social media doesn’t have to eat up your time, unless you are addicted to baby goat videos, and then you’re on your own. Publish content frequently. Think about how you[…]

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Insanely Effective Tips on How to Increase Content Manager Productivity

Being an online content manager takes a lot of time and effort. So much time, in fact, that sometimes it’s hard to be productive and get everyone done. Whether it’s curating social media posts, updating a website, or writing a blog post, dealing with content daily is a given. We often discuss during our free webinar training on how to leverage content for the highest payoff, and we demonstrate how to start doing that today. Be efficient and publish content quickly and Seattle Times you can stay ahead of the game. Stay current with present trends and don’t procrastinate on pushing things out — the more you delay, the harder it’ll be to catch up. Be efficient. Schedule out your creative content in one sitting using an app like Hootsuite, and add curated material throughout the week as you notice interesting content in your feed. Social media doesn’t have to eat up your time, unless you are addicted to baby goat videos, and then you’re on your own. Publish content frequently. Think about how you[…]

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6 Facebook Video Marketing Tips That Will Help You Increase Views

Do you know how many videos get viewed by Facebook monthly users? Well, there are over 8 billion videos viewed every day, which is equivalent to 100 million hours of videos. Is yours one of them? If not, imagine how much you’re missing out. Your competition is already taking advantage of the numbers. Additionally, Facebook is highly dynamic with things changing every other day. Since it seems like every business is doing it, you have to stand out from the crowd for Facebook video marketing to work for your brand. With help from the following tips and other share Facebook features, you will stay ahead of the game. 1. Capture Your Audience’s Attention within the First Few Seconds Your video doesn’t need to have sound to catch someone’s attention. Remember it’s all about the first impression. You must impress the audience for them to set aside what they were doing. How exactly will you captivate users? First, you need to play around with the video thumbnails. Custom thumbnails are the perfect example. Have a title[…]

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17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%

Facebook engagement is easier and more valuable than you ever imagined. I found this out the hard way. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. Sure, I was getting some huge successes. But I was also wasting a ton of money. For example, I once spent $400,000 on Facebook fan page likes. I still feel dumb for that one… The engagement just wasn’t there. I had a large number of fans but very little actual engagement. I had no idea that hidden tools within Facebook’s apps, extensions, insights, tactics, and bots that could have made my Facebook ad spend 80 times more effective. Facebook marketing is like an iceberg. Most people see the top part — Facebook ads. They spend their entire time optimizing that little bit of potential. The real power is underneath. It’s hidden. And that’s why I created this list. I want you to know exactly what those hidden Facebook marketing tools are and how you can increase your engagement by 154% as I[…]

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