Influencer Marketing: What it is and How to Use it to Meet a Company’s Goals

Thinking of trying an influencer marketing campaign? It’s essential to get aligned with the right social media influencers to create an effective campaign. In this article, we outline some tips on how to do that. We also divulge more tips on how to promote an online business during our free webinar training. Before getting into some tips and tools to apply, let’s begin with what influencer marketing is all about, courtesy of Marketing Land: You probably already know that. Promoting your product or service through a blogger, social media user or otherwise influential person who has significant engagement with their following is a good way to get meaningful exposure. Some stats to prove its worth: Influencer marketing content provides a return on investment that is 11 times higher than traditional digital marketing forms, according to a study conducted by Nielsen Catalina Solutions for influencer marketing software TapInfluence. Non-celebrity bloggers are more likely than celebrities to inspire purchases, with 30 percent of consumers more likely to buy from them, a Collective Bias survey finds. That preference[…]

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Ways to Become an Influencer Who Brings in a Steady Stream of Income

In every industry, there are people known as influencers. Influencers attract all of the attention and opportunities, and they typically make more money. They also focus on improving how many followers they have on social media. The more people who follow them, the more likely they will get paid by companies who want them to advertise their products. Becoming an influencer also has other benefits, such as promoting a new business. We explain during the free webinar training, how becoming an influencer in a particular market can help a new business grow and make more money. Wondering how to become a powerful influencer that brings in a steady income? Check out some tips from the experts below:  Business recommends motivating others, exuding confidence, and continuing to focus on developing your skillset, to name a few ways to become more influential.   Exude confidence. No matter the risk of success or failure, a leader exudes confidence and courage in situations that others may question. Employees may fear a decision’s outcome but willingly support it when they witness[…]

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