11 Facebook Case Studies & Success Stories to Inspire You

Although Facebook is one of the older social media networks, it’s still a thriving platform for businesses who want to boost brand awareness. With over 2.38 billion monthly active users, you can use the platform to spread the word about your business in a number of different ways — from photos or videos to paid advertisements. Because there are so many marketing options and opportunities on Facebook, It can be hard to tell which strategy is actually best for your brand. If you’re not sure where to start, you can read case studies to learn about strategies that marketing pros and similar businesses have tried in the past. A case study will often go over a brand’s marketing challenge, goals, a campaign’s key details, and its results. This gives you a real-life glimpse at what led a marketing team to reach success on Facebook. Case studies also can help you avoid or navigate common challenges that other companies faced when implementing a new Facebook strategy. To help you in choosing your next Facebook strategy, we’ve[…]

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9 Highly Effective Order Review Pages to Inspire Your Own

An order review page is almost always the final place a customer goes before they make a purchase. At this point, they’ve probably done their research, considered competitor products, know the price and details related to your product, and are ready to buy. If the page is easy to understand and causes no confusion, odds are that your customer will press the “Make Purchase” button with no hesitation. But, if the page feels vague, unprofessional, and doesn’t give full product details, the customer might pause and worry that they’re purchasing the wrong product or giving their money to a less-trustworthy company. On the other end of the spectrum, if the page includes advertisements, excess images, a complex navigation bar, and other unnecessary elements, the customer might get distracted, click away from the order page, and take longer to make a purchase. As you design your ecommerce site, you might wonder, “What do I need on this page to seal the deal?” The truth is, you just need to keep it simple. Think of order reviews[…]

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23 of the Best Personal Websites to Inspire Your Own

Some refer to it as a full-time job in itself. Others compare it to dating. And several cats over at BuzzFeed think it just plain stinks. But it doesn’t have to be that way. When you’re applying for a job, you’re typically asked to submit a resume and cover letter, or maybe your LinkedIn profile. But there are better ways to stand out from your competition, and building a personal website is one of them. Why You Need a Personal Website Here’s the thing about resumes and cover letters: No matter how unique you try to make your own, for the most part, they tend to read dry. And there’s a good reason for it: It’s supposed to be a single, no-frills page that documents your work experience. And while being concise is good, there’s very little opportunity to convey your uniqueness, or for your personality to shine through at all for that matter. While a resume is a sole, largely unchanging document, a personal website can be customized and updated according to what you’re[…]

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9 YouTube Video Ideas to Inspire Your Brand’s YouTube Channel [+ Examples]

Nowadays, almost every brand has a YouTube channel. However, almost no brands can boast a flourishing one. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. Not only do you have to spend time scripting, producing, and editing videos, but you also have to make sure your content actually resonates with your target audience. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. Read on to get the creative juices flowing. YouTube Video Ideas About Us Culture Ask Me Anything Comedy Shows Explainers Tutorials Customer Case Studies Product Promos 1. About Us Your “About Us” video’s main job is to introduce your brand to future customers and make a good first impression with them. Before you put pen to paper, though, you must remember that people don’t just want to know what your company does and how you do it. They also want to know why you do it. Put simply, your brand’s purpose[…]

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27 of the Best Website Designs to Inspire You in 2019

Every once in a while, I’ll come across a website that really draws me in. So, I found 27 of them to show you. These sites push the boundaries of what is known to be possible on the web. Whether it’s the design aesthetic, usability, interactivity, sound design, or value that the site provides, each one is a masterpiece in its respective industry, and something to be inspired by. Not surprisingly, many organizations exist to highlight these sites and the contributions they make to the web. To help surface some of the most inspirational designs, I gathered 21 award-winners that have made their way through several key awards organizations — including Awwwards, UX Awards, The Webby Awards, SiteInspire, Best Website Gallery, and FWA. Click the links below to jump to a group of website designs that crushed it in the last several years: Best Website Designs from 2014 – 2015 Best Website Designs from 2016 Best Website Designs from 2017 Best Website Designs from 2018 Below this list, I also found six more websites whose[…]

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