Everything You Need to Know About Instagram's Secret Shadowban

When you’re trying to grow a following on Instagram, you depend on hashtags and engagement to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn’t showing up anywhere. If you feel like your posts are receiving fewer likes and comments, or aren’t appearing for certain hashtags, you might be shadowbanned. From Instagram’s point of view, shadowbanning makes sense. Shadowbanning allows Instagram to filter out accounts that don’t comply with their terms. Some people use inauthentic measures to expand their Instagram following, like automated bots or hundreds of hashtags irrelevant to their content. If that’s the case, it seems only fair for Instagram to block those accounts, so users can continue receiving genuine and helpful content. While Instagram doesn’t openly admit to shadowbanning, they released a statement in February that addressed the problem users were having with their content not showing up for certain hashtags. Their statement at least confirms the hashtag dilemma as a real one — but many speculate that the[…]

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