How Artificial Intelligence is Shaping Digital Marketing: 5 Tools You Can Use NOW

Digital marketing is predicted to enter its second huge disruption soon (the first one was called web 2.0 disruption, when customers became empowered with new tools to interact with one another and connect directly to brands). And this soon-to-happen disruption is technology-driven. Smart technology is disrupting marketing with deep learning, natural language processing, the Internet of Things, machine learning and more. But one of the biggest technology trends affecting all areas of digital marketing is artificial intelligence. What is Artificial Intelligence? Artificial Intelligence (AI) is basically teaching the machine to think and react as humans would. It’s about imitating how the human brain works. AI is already being widely implemented in marketing. One of the most popular examples is how Amazon uses artificial Intelligence to impact buying decisions by recommending products that they know you’ll need even before you know that, based on your past purchases and product searching history. Google has been implementing AI in many areas, from human-like data processing to smarter YouTube video suggestions. CRM solutions like Salesforce and HubSpot are actively[…]

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3 Ways to Use Artificial Intelligence to Grow a Profitable Business

One of the latest trends to hit the online world is incorporating artificial intelligence in a marketing strategy. Using artificial intelligence is intimidating, but to stay with the times, it may be worth integrating it on a website. Instead of being intimidated by larger brands using AI, smaller businesses should consider the use of AI on these sites inspiring. AI has many benefits, from assisting with social media ads to targeted displays. Stay on top of other trends by attending our free webinar training and check out three ways to grow a business through AI starting today:  Business News Daily does an excellent job of explaining why AI is rapidly growing and how it potentially could help your site grow.  “Artificial intelligence is kind of the second coming of software,” said Amir Husain, founder and CEO of machine learning company SparkCognition. “It’s a form of software that makes decisions on its own, that’s able to act even in situations not foreseen by the programmers. Artificial intelligence has a wider latitude of decision-making ability as opposed[…]

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