How Takis Is Reaching Younger Audiences with New Interactive 360° Ad

For their latest campaign, chips brand Takis needed to target a younger customer base. As the competition for the eyes of younger target markets has created a cluttered online environment, Takis was seeking an innovative way to deliver ad creative that would separate itself from the clutter. They wanted something innovative, that would really jump off mobile phones and capture young people’s attention. How did they do this? Takis used new and effective ad formats that utilize VR and 3D technologies. In partnership with OmniVirt, the brand launched a first-to-market 3D and 360° advertising campaign. Takis used OmniVirt’s proprietary 360° technology to build and distribute three immersive ad experiences across target websites: a 3D display ad, an interactive 360° game, and a 360° dance battle. Each ad experience centers around the high-energy brand tagline “Are You Takis Enough?” featuring bags of Takis chips and high schoolers representing each chip flavor through different dance styles. The hope was that that this immersive campaign could exceed the average engagement rates for traditional flat content distributed across the[…]

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7 of the Most Inventive Interactive Marketing Examples We've Ever Seen

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday — our blog posts look like print articles, our offers look like books, and our slide decks like look presentations. Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. Our audience is ultimately used to these mediums. But, at the same time, we’ve missed a huge opportunity to engage them at record levels because we glossed over the fact that screens and computers are so much more than just digital pieces of paper and printing presses. Fortunately, the interactive marketing movement is charging along and their early adopters have proven that if marketers want to cut through the noise, they can’t just do what they’ve always been doing. They need to refresh their work. What is interactive marketing? Interactive marketing is an innovative type of marketing where your audience can interact with engaging visuals or videos within your content. This new form of marketing unleashes your creativity[…]

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