Proven Ways to Curate Customers Into a Community

Today an online audience is seeing plenty of content but in some cases are lacking connection. We’re social and create friendships around our passions and interests. We also like to connect with brands that align with those interests. Online businesses, as we’ve often mentioned in our free webinar training, will always win when they establish a community of dedicated customers. They can spend less time marketing everything to death and more time focusing on keeping and forming new relationships. Below are some proven ways to curate customers into a community.  Kapost recommends being a part of a discussion and focusing on inviting potential customers to be a part of that discussion. Establishing a driving force behind your brand will help current customers and leads identify and trust in products and services you are selling. Customers join communities so that they can feel closer to your brand. As your community grows, user-generated content will become a larger part of your overall strategy—and you’ll want to let them build bonds without your interference. In the early days,[…]

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How to Know if Tech is the Right Freelancing Field to Go Into

There are many careers to pursue online, and going into freelancing is one of them. While contemplating what type of freelance work is a good fit, it’s wise to write down which skills a new freelancer needs. If going into tech is exciting, asking questions about the profession is a must. For extra guidance on how to make money as a freelancer, and setting up an online business, check out our free webinar training. For now, get a head start on learning if tech is the right field and what type of skills are ideal to have.  1. Am I on the inside looking in?  SkillCrush says you should ask yourself if you’re on the inside looking in. If you’re wondering what that means is you should be willing to learn and evolve with the field.  One of the biggest obstacles to pursuing a tech career is feeling like you’re on the outside looking in. If you’re new to the idea of working in tech and don’t know a lot about it, it might seem[…]

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Why It’s Time to Get into Video Advertising

Video ads are a relatively new type of advertising that have become popular as a part of online advertising campaigns. They at first seem to be like ads on TV, but there are some key distinctions: internet advertising is cheaper both TV and internet audiences are huge, but the latter is several times bigger, thus, more people see your ad. the internet gives you more freedom as there is no need to coordinate with the “TV heads” about what and when your ad is going to show the results from internet campaigns are easily trackable with a wide range of tools to estimate your achievements, whereas, showing your ads on TV leaves you to guess the effect according to some incidental or intuitive markers Remember video ads are more a expensive advertising type than others but guarantee your business more conversion and traffic. Why Is It High Time to Turn to Video Advertising? It’s a bit sad to confess, but people have become lazier nowadays and are more likely to watch something rather than read the[…]

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7 Sure-Fire Video Marketing Fixes: Transform Failing Videos Into Profit

Creating compelling video content for a company is an excellent way to reach an audience and promote engagement. Coming up with video content is also a useful marketing tool, and can make a difference to an audience. Remember — to a consumer, a marketing video is a reflection of the brand (just ask us during our free webinar training). To get off on the right foot when implementing an effective video marketing strategy, here are 7  mistakes to avoid in video marketing. 1. Not addressing your target audience It’s essential to target your audience, which is why Business Collective recommends double checking to make sure that’s what you’re doing in your marketing videos. Figure out who you are targeting and focus on that select group of people. Sure, you have products and services that can benefit a wide audience. However, your video will be more effective if you focus on one point and don’t cast too wide a net. Different people have different pain points. You need to decide which ones you want to address.[…]

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11 Magnetic Call to Action Examples That Can Transform Leads Into Customers

As a new online business that is just starting to set up a site online, having compelling call-to-actions (CTA) in the form of a button or link on a website is imperative. Correctly implementing a CTA will guide a visitor and help them understand which steps to take next. In inbound marketing, a CTA typically leads a potential customer to a landing page where a visitor can fill out a form and subscribe to join an email list or learn more (which makes them a lead). Business owners can place a CTA anywhere on their website, but it’s vital to make sure it happens! It’s an integral part of a site and can entice new visitors to become customers hopefully. We discuss why techniques like this during our free webinar training which you should check out! Keep in mind while creating CTAs that they need to grab the attention of visitors and get them to the next step. It’s vital to show potential customers an office they can’t refuse. Below are several CTA examples that should help[…]

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