53 Facebook Statistics to Know for 2019

As a marketer, it’s useful to keep track of social media sites by the numbers. Statistics help organize where to invest your ad dollars in content and which areas to avoid. Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019. Our Facebook stats are organized into five categories: 1. Facebook ad statistics 2. Facebook user statistics 3. Facebook demographics 4. Facebook marketing statistics 5. Facebook video statistics 1. Facebook has 39,651 employees. (Source: Facebook, 2019) 2. Facebook revenue for twelve months ending in June 2019 was $62 billion. (Source: MacroTrends, 2019) 3. In 2018, Facebook had an annual growth rate of 41%. (Source: MacroTrends, 2019). 4. 56% of people visit Facebook to get information. (Source: Facebook, 2019). We all know Facebook is big, but let’s look at exactly how expansive it is by employee numbers and growth rate. As a marketer, knowing where Facebook is and where it’s going gives you information about how your[…]

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Everything You Need to Know About Billboard Advertising

I don’t own a car in Chicago, but I do take the train (referred to as the “L” here). On the L, most of my commuting companions pass the time by looking at their phones. But, my motion sickness prevents that, so I typically find myself watching the world — and many, many billboards — go by. And I must say: Some billboards can be very, very entertaining. Now, billboard advertising isn’t your typical inbound marketing methodology. So why are we writing about it? Billboard advertising can still be a powerful way to build brand awareness and attract customers. Plus, if companies like MINI can incorporate inbound marketing elements in their billboard advertising, you can, too! Billboard Advertising Billboard advertising is the process of using a large-scale print advertisement (a billboard, or a hoarding to those in the UK) to market a company, brand, product, service, or campaign. Billboards are typically placed in high traffic areas, such as along highways and in cities, so they’re seen by the highest number of drivers and pedestrians. Billboard[…]

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Everything You Need to Know About Instagram's Secret Shadowban

When you’re trying to grow a following on Instagram, you depend on hashtags and engagement to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn’t showing up anywhere. If you feel like your posts are receiving fewer likes and comments, or aren’t appearing for certain hashtags, you might be shadowbanned. From Instagram’s point of view, shadowbanning makes sense. Shadowbanning allows Instagram to filter out accounts that don’t comply with their terms. Some people use inauthentic measures to expand their Instagram following, like automated bots or hundreds of hashtags irrelevant to their content. If that’s the case, it seems only fair for Instagram to block those accounts, so users can continue receiving genuine and helpful content. While Instagram doesn’t openly admit to shadowbanning, they released a statement in February that addressed the problem users were having with their content not showing up for certain hashtags. Their statement at least confirms the hashtag dilemma as a real one — but many speculate that the[…]

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How to Know if Tech is the Right Freelancing Field to Go Into

There are many careers to pursue online, and going into freelancing is one of them. While contemplating what type of freelance work is a good fit, it’s wise to write down which skills a new freelancer needs. If going into tech is exciting, asking questions about the profession is a must. For extra guidance on how to make money as a freelancer, and setting up an online business, check out our free webinar training. For now, get a head start on learning if tech is the right field and what type of skills are ideal to have.  1. Am I on the inside looking in?  SkillCrush says you should ask yourself if you’re on the inside looking in. If you’re wondering what that means is you should be willing to learn and evolve with the field.  One of the biggest obstacles to pursuing a tech career is feeling like you’re on the outside looking in. If you’re new to the idea of working in tech and don’t know a lot about it, it might seem[…]

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