19 of the Best Landing Page Design Examples You Need to See in 2019

How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length, for example. It’s just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well — it all depends on whether you want to generate a lot of (potentially) lower-quality form submissions, or a smaller number of higher-quality submissions. So if you’re looking to up your landing page game, it’s helpful to know what goes into a great landing page and see a few examples of these nuanced elements in action. Click one of the links below to jump to that section of the article: Landing Page Design Examples Landing Page Ideas Surprisingly, when I started doing research into landing page examples, I realized there are hardly any sites out there with modern, impressive landing page designs that[…]

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13 Great Landing Page Examples You'll Want to Copy in 2019

While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. These pages get website visitors to convert to the next stage in the buyer’s journey. Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company’s industry. When they fill out the form and receive a reward of interesting content, they might be even more likely to trust your brand and become a customer. Here’s a quick example. If a business wants to sell an AI product that helps salespeople, they might create a landing page that offers audiences a free video on how to use AI in the sales industry. Interested audiences might offer their contact information in exchange for the valuable information. If they enjoy the video they’ve received, they might be more likely to respond to or purchase a product from a company rep who[…]

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7 Tactics to Optimize an eCommerce Landing Page for More Conversions

eCommerce owners who aren’t in the process of improving their landing pages to convert potential customers aren’t making nearly as much as they could. As of 2018, an average eCommerce website both in the US and the rest of the world only converted four percent or less of its visitors. While setting up a new eCommerce website, keep in mind that there’s a vast audience to convert (95% of an audience, in fact!). Some of the suggestions below should improve eCommerce products and a brand. Besides, learn how to keep an eCommerce site profitable now and in the future by checking out our free webinar training. 1. High-quality product pages Crazy Egg recommends setting up high-quality product pages to entice customers to not only stick around but buy the products. This might sound like eCommerce 101, but shoppers today expect high-quality images of your products as a standard part of the online buying experience. Since your visitors can’t physically pick up what you’re selling and examine it, detailed images are the closest alternative you can[…]

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The 13 Types of Landing Pages & How to Pick One for a Campaign

You know them, you love them, you lay awake late at night thinking of them. Yes, marketers, we’re talking about landing pages. Those lovable lead drivers we optimize, tweak, update, and test. Whether you’re a blogger, social media marketer, or paid marketer — you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. But they’re always there for you, increasing conversions, netting new leads, and driving traffic to the offers you’ve worked so hard to create. But, to be honest, there are a lot of different types of landing pages. It’s a little hard to keep track of them all. So, let’s round up the top types of landing pages and discuss how to pick the one that will make your next campaign successful. 1. Squeeze Page 79% of B2B marketers say email is the most effective channel for demand generation, so it’s not surprising that squeeze pages are one of the most important and effective landing pages out there. A squeeze[…]

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How to Build a Landing Page: 15 Things to Double-Check

Whether you’re setting up a landing page for the first time or the billionth time, it’s easy to forget something. It’s just one type of page on your website, but there are lots of moving parts you need to juggle. Some of those moving parts are more important than others — if they get lost in the building process, you can lose out on valuable conversions. One of the best ways to make sure you’ve crossed your t’s and dotted your i’s when building a landing page is to have a checklist handy of all the things you need to do. That way, anytime you want to publish a landing page, you can do a quick scan of all the essentials to optimize each landing page to generate the leads your business depends on. Want a checklist to help you build your landing pages? Keep reading. We’ll outline the essential elements you need to have on your landing page before you hit publish. Keep in mind that this checklist is a jumping-off point — there[…]

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How to Optimize Your Landing Pages for Long-Term Lead Generation

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn’t create or actively promote that month. Furthermore, up to 70% of new leads have come from offers we hadn’t touched in over three months. That’s a pretty nice spot to be in, don’t you think? What if the campaigns you’re working on this month were still generating leads for you six months later? What about three years later? Similar to the offers we create, we here at HubSpot have also found that more than 65% of the leads we generate from our blog each month come from older articles that weren’t published in the last six months. In other words, old content and offers you’ve created months — even years — ago has a huge potential to continue generating new leads now and in the future. (Doesn’t[…]

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