7 Inspiring Brand Activations to Help You Launch Your Own

One of my favorite themes from the critically-acclaimed show Mad Men is that 1960’s advertising was based off the half-truth that you would be happier if you owned more material possesions. At the beginning of the series, the show’s main adman, Don Draper, passionately believes in this notion. It helps him sell whatever he advertises and it’s also the concept he molds his life around. Not only does Don sell the lie of money, status, and material items being the keys to happiness, but he also lives it. By the end of the series, though, Don realizes materialism can only bring him so much joy. Real happiness stems from living his life to the fullest, forging genuine relationships with his loved ones, and staying true to himself. Mad Men taught people a powerful lesson about the pursuit of happiness, and today, psychologists and neuroscientists want to do the same. Thomas Gilvich, a psychology professor at Cornell University, urges people to prioritize experiences over material possessions because that’s what actually leads to happiness. To explain further,[…]

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How to Launch a Successful Online Community: A Step-by-Step Guide

It’s no secret that the way people buy has fundamentally changed over the years. These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process. As of 2018, according to the B2B Buyers Survey Report, 45% of business buyers spent more time and resources researching purchases than they did the previous year. So, the more platforms you can launch your brand on, the more you can strengthen your buyers’ research. B2B communities like G2Crowd or GetApp can be used to educate prospective customers and help them make better buying decisions, but how do you start? These forums provide people with an opportunity to learn from existing customers experiences and offer space for community feedback that can be used to bring trust and authenticity into an otherwise stale procedure. If you’re launching a new community or refreshing an existing one, taking time to prepare a plan is crucial for ensuring success. The best way to start[…]

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