HTTP 304 Not Modified, Explained in 500 Words or Less

The other night I was searching “Best Pasta Dish Recipes” on Google. I clicked the first link and was stopped by the dreaded error code. I’m willing to bet something similar has happened to you, at one point or another. When that happens, it’s not just my brain experiencing technical difficulties. These error codes are HTTP status codes. If you receive an error code, something went wrong when your browser requested the information from a web server. An HTTP status code is sent every time you go to a new web page. However, you’ll only see them if something isn’t right. For marketers, it’s important to discover and fix these issues so your website visitors don’t have a negative experience. Below, let’s review what an HTTP 304 not modified status code is, and what’s causing it. When you click on a web page or URL, your browser requests access to it from a web server. If it has not been modified since the last time you accessed it, the web server will send back a[…]

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Advanced Hack: How to Improve Your SEO in Less Than 30 Minutes

I’ve been testing a new SEO hack and it works no matter how old or how new your site is. Heck, you can have barely any links, and I’ve found it to work as well. Best of all, unlike most SEO changes, it doesn’t take months or years to see results from this… you can literally see results in less than 30 minutes. And here’s what’s crazy: I had my team crawl 10,000 sites to see how many people are leveraging this SEO technique and it was only 17. In other words, your competition doesn’t know about this yet! So what is this hack that I speak of? Google’s ever-changing search results Not only is Google changing its algorithm on a regular basis, but they also test out new design elements. For example, if you search for “food near me”, you’ll not only see a list of restaurants but you also see their ratings. And if you look up a person, Google may show you a picture of that person and a quick overview. Over[…]

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Paid Media, Explained in 400 Words or Less

An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Ultimately, by sponsoring content, you’re able to reach audiences that might not have come across you otherwise. While content is a fairly general term, it’s important to note that there are different types of media that can be leveraged in the process. Knowing the differences between paid and other forms of media — earned and owned — is critical to the success of your lead generation efforts.  To help you effectively execute on sponsored content, we’ll walk you through different types of media, examples of paid media, and some strategies on how to best leverage them for your company. The Difference Between Earned, Owned, and Paid Media Combining earned, owned, and paid media will help you attract, nurture, and close leads, but what do those terms really mean? And when it comes to your company’s content strategy, how do they fit into the[…]

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ISVs (Independent Software Vendors), Explained in Less Than 500 Words

With over 7,000 MarTech companies battling each other to win a spot in the technology stack of businesses today, sticking out from the crowd has never been more difficult. Almost every industry under the MarTech umbrella is saturated, so traditional inbound marketing can only turn so many heads. Fortunately, computer hardware, operating systems, and cloud platforms have decided to help their smaller tech counterparts out. In recent years, these platforms have built marketplaces where MarTech companies can offer their software solutions to the platforms’ unique customers, which has increased a lot of MarTech companies’ visibility and, in turn, their revenue. These MarTech companies who partner with computer hardware providers, operating systems, and cloud platforms to resell their software solutions on their marketplaces are called independent software vendors. Read on to learn exactly what an ISV is, what it means to be ISV certified, and what an ISV partner is. For instance, any company that offers their software solution on a marketplace like HubSpot Connect or Salesforce AppExchange is an ISV. For example, Microsoft, a company[…]

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Use Video to Spice Up the Content on Less Visited Pages

A website can be visited by hundreds or thousands of users each day. There’s typically a goal to funnel these visitors to the more profitable pages of a site. However, the pages that aren’t visited as frequently also need some love. One way to keep users engaged on these pages while also providing necessary information is to add videos. Videos are easy to digest and can provide an abundance of information. They also market a brand or product. From How-Tos to 404s, let’s dive into how adding video can better a site’s lesser visited pages. Show Users ‘About’ Yourself Your About Us page is where you introduce your business to users. This page should include your company’s story while familiarizing users with the backstory of key products or services. It must explain why your company is the solution to the user’s problem. It’s also a good idea to add material about company leaders, departments, and staff. Adding videos creates a more complete presentation of your company. There’s a true sense of your business’s personality that[…]

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