What Amazon Can Teach You About Email Marketing: 4 Key Lessons

Amazon is currently one of the world’s most valuable companies. From humble beginnings in Jeff Bezos’ garage in 1994, Amazon has grown into one of the most valuable companies in the world, as well as the second US company ever to reach a $1 trillion market valuation. While Amazon’s journey from startup to essential world domination is the result of a combination of factors (including a bit of luck), there are easily observable lessons businesses of all sizes can learn from the e-commerce giant — particularly when it comes to its email marketing. For the uninitiated, a few quick facts: Amazon currently captures about half of all online retail sales in the United States — and reported revenue of $232.89 billion in 2018. Amazon’s highly-optimized recommendation engine is responsible for a whopping 35 percent of revenue it generates, and emails Amazon sends are a big part of this recommendation engine. Amazon’s emails convert significantly more than Amazon’s on-site recommendations — which is a big deal considering that Amazon’s on-site recommendations conversion to sales ratio can be as[…]

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