How to Leverage Offline Events for Link Building

Perhaps those link building efforts are paying off, but there’s still room for improvement. New companies sometimes have limited budgets and would like to be smart about improving links without breaking the bank. Ever heard of offline link building? It may not sound easy, but if done correctly is an effective way to build connections for an online business. While gathering tips on how to make a business succeed during our free webinar training, also consider looking into leveraging offline events for link building. Here’s how:  A user on Quora did an excellent job at explaining what offline link building is all about and what you can do to make it happen.  Let’s break this term in two parts to quickly understand its meaning 1. Offline – It’s self explanatory. Offline, real life, real people in the real world. Nothing crazy on the internet. 2. Link building: Again self explanatory. Building useful links to our online portal to help us in SEO & reach more people on all other digital platforms.  So, there are multiple[…]

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Various Ways Businesses Can Leverage Video Marketing

When brands are looking for more money and the market share of an already existing business or a startup, a financial decision to delve into video marketing is critical. Video marketing is crucial for conversion and revenue in any business, so it must be well budgeted. Studies say an image is worth a thousand words, what can we say about a video then? Customers retain only 10% of the text they read, 65% of the images they see, and 93% of the video they’ve just watched. Is that not enough reason for businesses to delve into video marketing? Of course. YouTube is the most searched site on the internet behind Google and there’s a reason for that. People want to be inspired not just by what they see anymore but by what they can feel before they buy your product. Whenever Apple launches a new iPhone, they make a video of it improving people’s lives—just like most production companies do—and their sales skyrocket. Any business can follow the same trend. They just need to define[…]

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