Google’s New Link Building Guidelines

In case you missed it, Google has just changed up the rules for link building. It used to be that when people link to you, the link would either be a dofollow link or a nofollow link. Well, that’s now changed. They are now introducing 2 more link types that will affect SEOs. Now before we get into the 2 new link types, make sure you read the whole post. Because not only will I explain Google’s requirements, but I will break down what this means for SEOs. The current landscape The current SEO landscape is simple… especially when it comes to link building. The more dofollow (regular links) links you can get the better your search rankings. If you are unsure of the number of links you have or the type, just go here and enter in your domain. You’ll see a count of total backlinks along with the total amount of nofollow links pointing to your site. Now, when you are link building, if you are paying for links or leveraging tactics like[…]

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The 7 Best Link Shorteners to Try Instead of Google URL Shortener

Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services. Needless to say, if your audience sees a link they perceive to be spammy in one of your social media posts, they’ll do the digital equivalent of slamming the door in your face — scroll past it To avoid being perceived as spammy or sloppy when you have a legitimate link to share, check out our list of the seven best link shorteners that’ll clip your links into clean, consistent, and clickable URLs. URL Shortener URL shorteners not only trim your links into polished URLs, but they also let you track the performance of your individual links. Some URL shorteners even offer branded link options. For example, a branded link for this blog post would look something like “hubs.ly/url-shorterner”. What are the benefits of using link shorteners? Using link shorteners can benefit your brand in three main ways: 1. When you post long links on social media, it can look[…]

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How to Leverage Offline Events for Link Building

Perhaps those link building efforts are paying off, but there’s still room for improvement. New companies sometimes have limited budgets and would like to be smart about improving links without breaking the bank. Ever heard of offline link building? It may not sound easy, but if done correctly is an effective way to build connections for an online business. While gathering tips on how to make a business succeed during our free webinar training, also consider looking into leveraging offline events for link building. Here’s how:  A user on Quora did an excellent job at explaining what offline link building is all about and what you can do to make it happen.  Let’s break this term in two parts to quickly understand its meaning 1. Offline – It’s self explanatory. Offline, real life, real people in the real world. Nothing crazy on the internet. 2. Link building: Again self explanatory. Building useful links to our online portal to help us in SEO & reach more people on all other digital platforms.  So, there are multiple[…]

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6 of the Best SEO Link Building Software Solutions in 2019

All search engine algorithms are driven at least in part by links, which makes link building an essential aspect of SEO. It’s also a cost-effective marketing principle that, when done right, allows you to essentially advertise on other reputable websites for free, while gaining high-quality referral traffic. The term “link building” refers to the process of creating links on other websites to increase search engine rankings and drive referral traffic back to your site. You can embed links to your site within various forms of content — including, but not limited to, blog posts, infographics, articles, press releases, and images. Link building is one of the most important SEO practices today, and using the best link building software is essential to getting it right. Here, we’re going to explore six of the best SEO link building software solutions. But first, let’s dive into the importance of link building. The Important Role Links Play If you’re a marketer, you want to increase your business’s online presence, but that’s nearly impossible to do without a fair number[…]

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