SEO Doesn’t Have to be a Long-Term Game: There Are Quicker Ways to Get Results

Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king. With Google making 3200 algorithm changes in just one year, their goal isn’t to make a website wait a year or two before they are able to achieve a top spot. Instead, they want to show the user the right site as quick as possible. It doesn’t matter if the site has been around for 10 years, or 10 days. How SEO has changed It used to be that if you want to rank well, you would have to create tons of long-form content and build links. Or have a really aged domain with history. But as Google has clearly stated, having an older domain or even a new domain won’t affect your rankings. And sure, those things still matter today. But there are over 200 factors in Google’s algorithm. In other words, there are other tactics that produce quick results. For example, a[…]

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How to Optimize Your Landing Pages for Long-Term Lead Generation

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn’t create or actively promote that month. Furthermore, up to 70% of new leads have come from offers we hadn’t touched in over three months. That’s a pretty nice spot to be in, don’t you think? What if the campaigns you’re working on this month were still generating leads for you six months later? What about three years later? Similar to the offers we create, we here at HubSpot have also found that more than 65% of the leads we generate from our blog each month come from older articles that weren’t published in the last six months. In other words, old content and offers you’ve created months — even years — ago has a huge potential to continue generating new leads now and in the future. (Doesn’t[…]

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