25 Case Study Examples Every Marketer Should See

The saying “lead by example” is important in politics and leadership roles — and it’s also critical in marketing. Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website’s cost-per-acquisition (CPA), but until you offer examples, they’re going to have a hard time believing you. What is a case study? A case study is a detailed story of something your company did. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something. A great case study is also often filled with research and stats to back up points made about a project’s results. Putting together a compelling case study is one of the most powerful strategies for showcasing your marketing skills and attracting future customers. But it’s easier said than done — you’ve executed the campaign, you’ve collected the results, now what? To help you create an attractive and high-converting case study, we’ve put together a[…]

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The One Thing Every Marketer Should Do

Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm, we jump as marketers. We are conditioned to be very reactive. Whether it’s your boss who is pissed that your traffic dips or even yourself… everyone hates when sales and income drop because of something you can’t fully control. And even when you try to be proactive, you are probably planning ahead from a 3-month period to a year max. But that’s not how you win. You win by making bold bets that take time and can’t be done in a few months or a year… you win by doing what your competition isn’t willing to do. So how do you come up with these bold bets? You unplug! Here’s how I come up with my ideas Once a year I try to unplug. Just like right now… as I am writing this, I don’t have cell reception and there is no WiFi. I’m on a ranch in the middle of nowhere.[…]

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Is Coding the Next Must-Have Skill of the Modern Marketer?

Marketing has evolved over time from,“You can have any color you want as long as it’s black” to just-in-time marketing messages that might lead to your brand posting on Reddit. We’re embracing digital channels and understanding the need to create marketing people love more and more … but do we actually grasp what’s running behind the scenes of all these digital campaigns?Code is what lies behind so many of our great marketing campaigns. Our websites, our emails, our apps and tools that are made to give your customers a better experience — these all run because there are smart coders making them work. So my question today is this: Since code is the basis for most of our marketing today, should marketers be learning to code? I’d like to argue yes, we should. Here’s why. 1. Coding saves time and inspires. Getting to grips with code and understanding the structures that bring your sites, apps, and tools to life will give you a better understanding of what is possible in the first place. And, here,[…]

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19 Tools to Make You a Better Social Media Marketer

So, you’re ready to build your social media empire? You’ve come to the right place. From the title of this article, you know you’ve stumbled upon 19 golden eggs of social media marketing tools. What you may not realize is these eggs were found, tried, and tested by Roland Frasier. He’s the CEO of the War Room Mastermind. That means that he’s the head honcho of helping million-dollar marketers… become better marketers. He’s one of the most popular speakers at the annual Traffic & Conversion Summit and after each presentation the audience usually just stares wide-eyed, unsure of what to do with all the new information. This article will help you automate, optimize, and analyze your campaigns on Facebook, Instagram, Twitter, LinkedIn, and Snapchat using a top-dog’s social marketing tools. Here are the 19 social media marketing tools you shouldn’t live without. Linked Helper Paid: $ Linked Helper is a LinkedIn marketing tool. Their goal is to make your LinkedIn marketing strategy as automated as possible. Linked Helper costs $15/month maximum and has automation options[…]

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