What California's New Data Privacy Act Means for Marketers

Disclaimer: This blog post is not legal advice for your company to use in complying with U.S. data privacy laws like CCPA. Instead, it provides background information to help you better understand CCPA. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy. In a nutshell, you may not rely on this as legal advice, or as a recommendation of any particular legal understanding. Nowadays, marketers rely on the information they receive from consumers to make decisions on what type of content their audience prefers to receive, and in what form. There isn’t anything inherently wrong with using information to create a better, more personalized marketing strategy. In fact, when done well, it can largely benefit the consumer — for instance, when I’m scrolling through Instagram, I like to see content from some of my favorite brands, like HelloFresh. By staying up-to-date on their[…]

Read more

5 Marketers Reveal How They Understand & Influence Consumer Behavior

As Elle Woods once said, “Whoever said orange is the new pink was seriously disturbed.” If you haven’t seen Legally Blonde, Elle was referring to an attempt made by a brand to influence consumer behavior. However, its attempt fell short because the fictitious company failed to align with its target audience. According to Salesforce, 76% of consumers expect companies to understand their needs and expectations.  In other words, customers want companies to understand their behavior. That’s why understanding and influencing consumer behavior is essential for a marketer. Below, let’s discuss the theory of consumer behavior, then review some expert strategies for understanding and influencing customers. The Theory of Consumer Behavior Consumer behavior is the study of how people spend their money. This is typically studied by economists so we can better understand how personal taste and income shape the economy. However, marketers also use this information to market their products. To study consumer behavior and learn more about your buyer persona, consider the answers to these questions: How do your customers feel about certain brands[…]

Read more

Marketers Aren’t Using Their CRM Correctly. Here’s How to Change That

Picture this: You’re an email marketer for Run Central, a mid-sized athletic company selling running sneakers, clothes, and gear. You love your company, team, and customers. As an email marketer, you’re responsible for creating the content that goes out to all your customers, prospects, and leads. You write copy, segments lists, think about conversion opportunities, and report on monthly metrics. It’s a big job — and it keeps you very busy. You can spend hours crafting the perfect email. In fact, you spend so much time planning and executing on the email strategy, you hardly ever connect with the other marketers on your team who manage the company’s blog and content, social and chat, website, video strategy, events, PR, and more. And this isn’t unusual. Traditionally, marketers focus on the details — they sweat the small stuff and divide to conquer. One marketer may be in charge of improving conversion metrics, while another focuses on SEO and someone else optimizes product pages. You might even have an intern creating some Instagram stories. But when marketers[…]

Read more

25 of the Best WordPress Plugins for Marketers (es-la)

Did you know there are over 56,000 WordPress plugins available today? WordPress plugins allow you to enhance your website’s functionality by adding features and capabilities that don’t come standard with the system. From writing tools to SEO tips to analytics, WordPress plugins will help you arrive at any solution you’re seeking, all while keeping your website as speedy as possible and saving you time along the way, too. But with so many options available, it’s tough to figure out the best ones to use. That’s why we’ve done the work for you.Below you’ll find a list of the 25 best WordPress plugins (not in any specific order) that every marketer should explore.   These 25 plugins have been reviewed by some of the top marketers in the industry. They’ll also keep both you and your WordPress website running efficiently and effectively. If you want more, check out the official WordPress plugin page. 1. HubSpot Contact Form Builder and Conversion Tools Source: WordPress HubSpot’s drag and drop form builder allows you to easily build contact forms to use on[…]

Read more