How to Harness the Awesome Power of Customer Relations

If you don’t have customers, you don’t have a business.

Take it from the richest man in the world, Amazon founder and CEO Jeff Bezos: “The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.”

Enter customer relations.

Sure, it doesn’t sound as glamorous or exciting as product development or sales. But customer relations is the bedrock of long-term success in business.

Now, that is exciting.

Okay, but what exactly is customer relations? Why is it so important to your business success? And how can you do it well?

In this article, you’ll learn about the awesome power of customer relations, and how to start building better customer relationships today. So buckle up!

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What is Customer Relations?

Custom relations is the process a business uses to proactively develop positive relationships with its customers. This includes activities such as marketing, PR communications, sales, and customer service.

The aim is to ensure that customers are highly engaged and satisfied with the business.

This then leads to positive outcomes such as customer retention, and a higher customer lifetime value (CLV). Success in customer relations is measured by the degree of customer satisfaction throughout the buying cycle.

If we set aside the jargon for a moment, it’s all about building a genuine connection and strong bond with customers.

Larger companies often hire people to specifically manage how the company communicates and interacts with its customers.

Indeed Customer Relations Jobs

Now, let’s get one thing straight:

Customer Relations VS. Customer Service

These two terms are often confused and used interchangeably.

Yes, they are highly related, but there is a key difference between customer relations and customer service.

Customer service is reactive.

It’s the process of effectively delivering what the customer has purchased. For this reason, customer service is usually about dealing with things that go wrong and responding to inquiries.

It’s about making good on your side of the bargain.

This is why Jeff Bezos said, “The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.”

Amazon Customer Relations(Source)

As Bezos mentioned, customer service usually involves directly responding to individual customers by phone, email, chat, or in person.

On the other hand, customer relations is proactive.

It’s the strategic process of engaging and interacting with customers and prospects to build a genuine connection, goodwill, loyalty – and ultimately, a strong company brand.

Okay, but how does this help you to grow your business?

3 Reasons Customer Relations is so Powerful

Now that you know what customer relations is and how it differs from customer service, why should you prioritize it?

1. Don’t Underestimate the Power of Word of Mouth

People’s opinions about your company matter – a lot.

According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising.

Then there’s the internet.

In an interview on Forbes, Bezos said, “It used to be that if you made a customer happy, they would tell five friends. Now, with the megaphone of the internet, whether online customer reviews or social media, they can tell 5,000 friends.”

Plus, in today’s world, word travels fast.

Bezos shares, “If there’s one reason we have done better than our peers in the internet space… it is because we have focused like a laser on customer experience, and that really does matter… in any business. It certainly matters online, where word-of-mouth is so very, very powerful.”

Let’s look at an example from United Airlines.

Recently, United’s customer relations hasn’t fared too well. From the much-used Twitter hashtag “#UnitedAirlinesSucks” to the infamous viral videos showing officers forcibly dragging a doctor screaming and bloody from a Louisville-bound flight.

These videos and tweets reveal a widespread dislike of the company.

United Airlines Customer Relations

But it’s not just upset customers and bad press.

These incidents, feelings, and posts can also have a hugely damaging effect on a business’ bottom line. In fact, United Airlines’ market value dropped by $1.4 billion after the passenger-removal incident.

The cost of not caring is high.

However, there’s much to be gained from treating customers with care, attention, and respect.

Online shoe and clothing store Zappos is famed for its incredible customer service. Tweets like this are a regular occurrence:

Zappos Customer Relations

What’s more, replies from Zappos like this are also are just as regular:

Zappos Customer Relations

So Zappos is making lots of people happy, but does it also work as a business model?

You bet.

Zappos founder and CEO Tony Hsieh once explained the company’s success by saying, “We’re now at over $2 billion dollars in gross merchandise sales, and the number one driver of all that growth has been repeat customers and word of mouth.”

In summary: Word of mouth is hugely important.

As James Cash Penney, the founder of J.C. Penney, said, “Courteous treatment will make a customer a walking advertisement.”

2. Recognize the Importance of Customer Retention

As Hsieh mentioned, repeat customers can drive huge growth.

In fact, research by Bain & Company found that a 5% increase in customer retention can increase company profits by 25%.

How?

On average, repeat customers spend 67% more than new customers. Plus, acquiring new customers can be anywhere from 5 to 25 times more expensive than retaining current ones.

Crazy, right?

But let’s run through a practical example of how you can use higher customer retention to dominate your niche.

The longer you retain customers, the higher your customer lifetime value.

This is a metric that reveals the average amount of net profit that each customer is predicted to contribute to a business over the entire length of the relationship.

Now, when you earn more money from each customer, you can afford to spend more to acquire new ones.

This is awesome – especially if you use pay-per-click (PPC) advertising on platforms like YouTube, Facebook, Google, and Instagram.

PPC advertising uses a bidding system. This means that advertisers with the highest bid will win the advertising opportunity.

Here comes the cool part…

If you can afford to pay more than your competitors to acquire new customers, you can bid higher than them and buy all of their traffic.

All in all: Good customer relationships directly increase your bottom line.

As you’ve probably gathered, Zappos and Amazon’s success is due in part to their relentless dedication to their customers.

And they’re well-known for it.

This is when customer relations becomes more than communication or service – it becomes a business’s brand identity.

Bezos sums up branding perfectly: “Your brand is what other people say about you when you’re not in the room.”

Amazon’s brand is now so trustworthy that plenty of people have signed up for a new service called Amazon Key. This service allows a delivery person to open your front door to leave packages inside your home.

Amazon Customer Relations

Anthony Smith, the founder of Insightly, wrote on Forbes, “It’s ironic that consumers trust Amazon to enter their home more than they trust neighbors not to steal packages off their front porch.”

Let’s look at another example from outdoor gear and clothing brand Patagonia.

Patagonia has consistently used customer relations to communicate their commitment to environmental sustainability.

Patagonia embarked on an unlikely Cyber Monday advertising campaign. They took out a full-page ad in The New York Times that read, “Don’t Buy This Jacket.”

Patagonia Customer Relations

The ad explained how excessive consumption is over-extending our natural resources and damaging the environment, saying, “We want to do the opposite of every other business today. We ask you to buy less and to reflect before you spend a dime on this jacket or anything else.”

Unsurprisingly, this message strongly resonated with Patagonia’s target market and helped to differentiate them from their competition.

I mean, how many other businesses care more about their core mission than making sales?

As a result, Patagonia is revered by their customers as authentic, personable, and caring. Plus, they’re now one of the leading environmentally responsible companies on the planet, with revenue topping $209 million a year.

So how can you harness the awesome power of customer relations?

5 Essential Tips to Building Great Customer Relationships

Clarence Francis once said: “You can buy a person’s time; you can buy their physical presence at a given place; you can even buy a measured number of their skilled muscular motions per hour. But you cannot buy enthusiasm… you cannot buy loyalty… you cannot buy the devotion of hearts, minds, or souls. You must earn these.”

How?

1. Put Your Employees First

Sorry, what?

Okay, I know I’ve just been going on about the importance of your customers. But as author Simon Sinek said, “Customers will never love a company until the employees love it first.”

Simon Sinek Customer Relations

This is obvious when you think about it.

Your employees are the ones who control all communications with your customers.

They are responsible for maintaining your business’ values, providing great service, and making good on the promises you make to customers.

And if they don’t like their jobs, negativity and resentment will propagate.

However, if they love their jobs, they’re far more likely to spread positivity and go the extra mile for customers – like the employees at Zappos regularly do.

As Richard Branson, the billionaire founder of the Virgin Group, said, “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.”

2. Obsess Over Your Customers

After your employees, it’s time to obsess over your customers.

“There are many ways to center a business,” said Jeff Bezos. “You can be competitor focused, you can be product focused, you can be technology focused, you can be business model focused, and there are more. But in my view, obsessive customer focus is by far the most protective of Day 1 vitality.”

This doesn’t just mean sending them nice messages or a free gift with every purchase.

It means working hard to understand their needs and desires, and then obsessing over how you can meet them.

As Albert Einstein said, “Strive not to be a success, but rather to be of value.”

“The single most important thing is to make people happy,” said Derek Sivers. “If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.”

3. Don’t Just Communicate – Connect

Communication is the foundation of all relationships.

With the rise of the internet and social media, there are more ways than ever to begin conversations with your customers.

But great communication goes beyond words and makes a genuine connection.

Social media platforms aren’t a place to broadcast your marketing materials and announcements. They’re a place for conversations – and conversations require you to ask questions.

So ask customers to share their opinions and gather feedback.

Mary Kay Ash, the founder of Mary Kay Cosmetics, said, “I have learned to imagine an invisible sign around each person’s neck that says, ‘Make me feel important!’”

Bottom line: Remember that all communication takes place between two humans.

Sure, that email might be sent to a list of thousands of people. But each is read by just one individual person. People want to engage with people, not customer service and marketing robots.

So, ensure that any time customers or prospects come into contact with your business, they leave feeling valued and respected.

As the 17th-century French mathematician, Blaise Pascal said, “Kind words do not cost much. Yet they accomplish much.”

Blaise Pascal Customer Relations(Source)

4. Always Exceed Expectations

It’s nearly Christmas.

You’ve ordered a PlayStation as a present for your son. It was delivered to your doorstep when you were out, but your kindly neighbor signed for it and left it on your front porch.

Then, disaster strikes.

The package mysteriously vanishes. There’s nothing you can do except handover another few hundred bucks and reorder it, right?

This happened to an Amazon customer a few years ago. Can you guess what Amazon did?

They sent him a new PlayStation for free. He didn’t even have to pay for shipping, and they managed to get it to him in time for Christmas!

Now, I’m not suggesting you send all of your customers free PlayStations.

However, I am suggesting that you always exceed expectations. When you do, it makes for more than good stories – it demonstrates your commitment to providing real value to your customers.

So under-promise and over-deliver.

In a 60 Minutes interview, Jeff Bezos said, “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”

Jeff Bezos Customer Relations

So, respond to customer service inquiries as fast as humanly possible. Add a personal touch whenever you can. If your shipping says it takes 7-10 days, ensure parcels arrive within 4-5 days.

Don’t say you’re the best. Strive to be the best. Go above and beyond.

As the analytical psychologist, Carl Jung said, “You are what you do, not what you say you’ll do.”

5. Provide Stellar Customer Service

Sivers said it best: “Customer service is the new marketing.”

Remember, the internet is a giant megaphone that unhappy customers are more than happy to wield like a bloodied medieval sword.

You’ll want to avoid that at all costs.

However, if you do find yourself in hot water, whatever you do, don’t brush customers off, downplay their concerns, or just plain ignore them.

Instead, accept responsibility – and fast.

Thirty-nine percent of social media complainers expect a reply within 60 minutes. That’s why the airline KLM has 150 employees answering complaints solely on social media, 24/7.

Be compassionate.

Invite the customer to share their feedback and show that you’re listening. Listen without judgment, and work with them to figure out how to solve the problem.

Alan Weiss, the author of Million Dollar Consultingsays, “Ask your customers to be part of the solution, and don’t view them as part of the problem.”

Million Dollar Consulting Customer Relations

Then, go to work addressing their concerns.

This is vital to get right when 71% of customers stop doing business with an organization due to bad customer service.

Plus, negative customer feedback is an incredible opportunity to find out exactly how to improve your product or service. As Bill Gates said, “Your most unhappy customers are your greatest source of learning.”

The more that you understand your customers’ needs and desires, the more you can tailor your business to meet them.

What’s more, don’t just wait for customers to come to you.

Make sure you regularly check online forums, social media, and review sites for any mentions of your business. Then reach out to remedy the situation if you can, or simply apologize and show that you care – caring alone is powerful.

As Gary Vaynerchuk, the author of The Thank You Economy, said, “I attract a crowd, not because I’m an extrovert or I’m over the top or I’m oozing with charisma. It’s because I care.”

Gary Vaynerchuk Customer Relations

Summary

Customer relations may seem unimportant compared to things like product development, sales, and marketing.

But businesses will find it extremely hard to grow if they neglect customer relationships.

Remember what Henry Ford said: “It’s not the employer who pays the wages. Employers only handle the money. It’s the customer who pays the wages.”

Customer relations can also feel overwhelming because it encompasses so much of what a business does.

But if you get the core principles right, everything else should fall into place:

  • Look after your employees and they’ll look after your customers.
  • Genuinely care about your customer’s welfare and opinions.
  • Don’t just communicate, connect and bond with customers.
  • Work hard to exceed expectations and provide additional value wherever you can.

Is your business customer-focused? Let us know in the comments below!

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Instagram Story Dimensions and Killer Ideas to Up Your Game

Instagram is a powerhouse.

This social media titan has more than 800 million monthly active users, and many experts believe it could reach a billion in 2018.

What’s more, Instagram Stories are a huge hit.

In fact, Instagram Stories grew to 250 million daily active users within a year of its launch, and now has more users than its rival Snapchat Stories.

But as more and more people use Instagram Stories, it’s getting harder to stand out. As a result, you need to know the ins and outs of all things Instagram – including Instagram Story dimensions.

In this article, you’ll learn all about Instagram Story dimensions. And stick around: You’ll also learn about 18 Story ideas from top brands killing it on Instagram.

Let’s dive in!

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What Are Instagram Story Dimensions?

Instagram story dimensions are 1080px by 1920px. This means that your image or video should be 1080 pixels wide and 1920 pixels in height. This is also known as an aspect ratio of 9:16.

Below is a template of these Instagram Story dimensions that you can download and use to create your Stories.

Instagram Stories Dimensions

To download the image:

  • Mac: Hold down “Control” and click the image, then click “Save Image As” to save it to your computer.
  • PC: Right-click the image, and then click “Save Image As” to save it to your computer.
  • iPhone/Android: Tap and hold the image until the option to save arises, then tap “Save Image.”

Why Do You Need These Instagram Story Dimensions?

If you use your smartphone to take a portrait photo or video, it will perfectly fit the Instagram Story dimensions of 1080px by 1920px.

But Instagram’s Story creator and your phone’s capabilities only go so far.

If you want to create more professional images or videos in a program like Photoshop or Illustrator, you need to use the correct Instagram Story dimensions.

Because Instagram ain’t messing around.

If you upload an image or video from your camera roll that doesn’t fit these Instagram Story dimensions, the content will be cropped and some of your visuals will be lost. Or, Instagram will zoom in on your content, resulting in poor quality.

For example, I recently took this photo of the Cornish cliffs in England:

But when I share it as a Story, the photo is shown zoomed in to fit the unforgiving Instagram Story dimensions.

As a result, the image quality is dramatically reduced, and the cove’s beach is entirely removed from the frame.

Bottom line: Any Stories you share will be forced to adhere to the Instagram Story dimensions.

By creating content with these Instagram Story dimensions, you’ll ensure that your images and videos are framed correctly and retain their high quality.

Create a Branded Story in Canva Using the Correct Instagram Story Dimensions

Although you can use Instagram’s camera and editor to create content within the app, you can also create content in a professional visual editor and then upload it from your phone’s camera roll.

This is awesome.

Specially designed branded content can be far more eye-catching than content created with the Instagram Story creator.

Check out how Gary Vaynerchuk does it:

These images weren’t created in the Instagram app. Instead, they were created using the Instagram Story dimensions in a different program and then uploaded as Stories.

This allows Gary’s team to create a branded aesthetic with additional images, text, and graphics.

To do this, you can use a free online tool like Canva.

Simply create an account, log in, and click “Create a design.” Then, instead of opting for one of the templates, click “Use custom dimensions.”

Type in the Instagram Story dimensions 1080 x 1920, and click “Design!”

Canva Instagram Stories Dimensions

Next up:

Use the Instagram Story Dimensions Aspect Ratio to Upload Content Faster

The Instagram Story dimensions 1080px by 1920px are high-definition and the best quality visuals you can upload.

However, this isn’t always a good thing.

High-resolution images and videos are saved as large files because they contain more pixels. These can take up a lot of storage space on your device and take longer to upload than lower-definition files.

To illustrate this point, have you ever changed the quality settings on a YouTube video?

Switching to 1080p will provide the highest quality, but if a video is taking a long time to buffer, it’s often easier to drop down to 720p. This is still considered high-definition, but with fewer pixels to worry about, the video will load faster.

The same is true when it comes to any digital media.

But here’s the thing: When you change the number of pixels shown, the shape of the video doesn’t change because all of the settings use the same aspect ratio.

Remember, the Instagram Story dimensions aspect ratio is 9:16.

Using this ratio, we can work out which smaller Instagram Story dimensions will also work:

  • 1080px by 1920px – The best resolution available
  • 720px by 1280px – Still HD, but with faster upload times
  • 450px by 800px – Starting to lose quality, but much faster upload times
  • Etc.

The fewer pixels, the less definition.

However, if you want to avoid large files and slow upload speeds, you can create content in these sizes and it will still fit the Instagram Story dimensions.

18 Instagram Story Ideas from Brands Killing It on Instagram

Now that you know how to use the Instagram Story dimensions to create your own branded content, let’s look at the types of content you can create!

Here are 18 Instagram Story ideas from some of the top brands in the world.

1. Create Content Series: Gary Vaynerchuk

It can be difficult to come up with great content ideas for social media every day.

It can also be difficult to build a strong connection with your audience if you’re inconsistent, or your content lacks a brand theme.

The solution? Content series.

Garyvee Instagram Stories

This is one of the ways Gary Vaynerchuk manages to share so much high-quality content every single day.

He has the #DailyVee, the #60SecClub, #WallPaperWednesday, and #AskGaryVee, to name a few.

These recurring content themes make consistently sharing great Stories far easier. So, create a content series that you can run daily or weekly.

2. Promote Long-Form Content: Travel and Leisure

Do you write blog posts for your website? Maybe you run a podcast? Or perhaps you create YouTube videos?

You can use Stories to promote other content to your Instagram followers. You’ve already done the work, now it’s time to share it!

Take a look at how Travel and Leisure does it:

If you have more than 10,000 followers, Instagram gives you the option to add links to your story. This allows users to swipe up on a story to visit your chosen link.

But what if you don’t yet have 10,000 followers?

Well, for now, you can still direct people to the link in your bio, which you can update for each new piece of content you promote.

But beware, users will quickly grow tired if you simply promote other content.

In this case:

3. Recycle and Build on Your Other Content: Condé Nast Traveler

Try recycling the best parts of your other content into awesome Instagram Stories. This is a great way to create quality content quickly. Just take your blog post, video, or images and repurpose them for Instagram.

Obviously, you can still promote the original long-form content, too.

However, just make sure that your Instagram followers derive value from the Story without having to click over to view the content.

Condé Nast Traveler does a great job of this.

They promoted their annual road trip guide with a careful balance between interesting facts and promotional calls-to-action.

4. Create a Game: HubSpot

Creating an Instagram Story game is a great way to engage your following. And thanks to the Instagram Stories poll stickers, it’s extremely simple to do!

Let’s look at an example from HubSpot.

In their recurring content theme, “2 Truths & A Lie,” they pose three statements and ask viewers to guess which are true and which one is a lie. Then they reveal the answer.

HubSpot Instagram Stories

It’s simple and highly effective.

5. Share User-Generated Content: Mercedes Benz

Your customers are an untapped source of incredible content, and all you have to do is ask them if you can share it.

Many users will be more than happy for you to post their content if you credit them and they get a few new followers.

Mercedes Benz regularly shares Stories featuring customers’ images to promote their cars.

6. Collaborate and Post an Interview: Starbucks

Everyone has an interesting story or viewpoint to share – why not present some of them as Instagram Stories?

If you interview someone in your niche, you’ll get some great Story content, and they’ll get promoted on your account – it’s a win-win!

You could also showcase someone’s thoughts behind your new product or release.

Starbucks recently collaborated with S’well and artist Curtis Kulig to launch a new bottle design. Then, they posted a short interview with Kulig as an Instagram Story.

7. Document Moments and Events: Vans

When it comes to creating content, Vaynerchuk says, “Document, don’t create.”

This is wise advice.

Let’s get deep for a moment: All creation is a form of documentation in some way. A Renaissance painting, a scientific journal, or an Instagram Story are all ways of documenting something.

The Renaissance painting documents beauty, the scientific journal documents facts, and the Instagram Story documents what happens in a particular moment in time.

So, capture moments and share them with your audience.

This could be day-to-day personal moments, or in this example from Vans, a large-scale event.

Vans Instagram Stories

8. Host a Competition or Prize Draw: Converse

Creating a simple competition or prize draw is a great way to engage your followers.

Check out how Converse does it:

Plus, you can send users to your website to enter and use the prize draw as a lead magnet.

“Lead magnet” is the fancy marketing term for “bait.”

Basically, you provide something of value in exchange for people’s contact information so that you can market your products or services to them.

If you’ve spent more than five minutes online, you’ve probably seen it plenty of times: “Submit your email address to be entered into the prize drawing!”

The lead magnet can be anything of value, such as an ebook, a free consultation, or indeed, entry to a prize draw!

9. Do a Takeover: Think Grow Prosper

A takeover is a simple collaboration where you and another Instagram user create content to appear in each other’s Stories.

Gary Vaynerchuk is a big fan of takeovers, and Think Grow Prosper recently let Vaynerchuk take over their Instagram Stories:

GaryVee Instagram Stories

Takeover collaborations are an extremely effective way to quickly grow your following through cross-pollinating your audiences.

In other words, some of their audience will follow you and some of your audience will follow them.

Plus, having another person show up in your Stories is akin to a brand endorsement.

Vaynerchuk explains this perfectly: “It’s the modern-day equivalent of guest appearances on rap albums. If you’re an up-and-coming artist and Kanye West shows up on one of your tracks, it’s viewed as a seal of approval from Kanye.”

What’s more, you don’t need to give away your Instagram log-in details to the other person. Simply send each other a few images or videos to share.

10. Tell a Story: The Outbound

Humans need stories.

Jonathan Haidt, a social psychologist and author, said that the “human mind is a story processor, not a logic processor.”

So why not use Instagram Stories to tell a story?

The Outbound did exactly this when they told a story about a couple who bought an old VW bug in Mexico and went on an adventure.

11. Promote a New Product: Lego

Have you ever seen the way Apple fans react when a new iPhone is released?

If you’ve grown your audience with openness, authenticity, and integrity, they’ll be thrilled when you announce a new product.

Lego recently shared an Instagram Story promoting their new Lego Batmobile.

But be warned: An audience that feels no genuine connection with a brand will resent such promotions and consider them self-serving and desperate.

This is why branding is so important.

So before you post purely promotional Stories, make sure your audience will be receptive.

Testimonials are an effective way to harness the awesome power of social proof.

Social proof refers to the undeniable fact that people are heavily influenced by other people’s opinions and actions.

Marketers understand this very well, and it’s why you’ll often see brand endorsements from influencers and celebrities. These endorsements reassure people that buying your product is a good decision.

Nike Football regularly posts testimonial Instagram Stories, such as the one below featuring professional footballer Fran Kirby.

13. Get Topical: Condé Nast Traveler

If you’re feeling stuck for ideas, look to current events for inspiration.

Whatever niche you operate in will have news, developments, and goings-on that you can report on to create great Instagram Stories.

In this example, Condé Nast Traveler shares Stories featuring travel news from around the globe.

14. Tell Your Followers’ Stories: Vogue

Another way to involve your followers is to share their stories and opinions. Reach out to find people with something to say.

Vogue does this extremely well in their Instagram Story series, “#DearVogue.”

Dear Vogue Instagram Stories

15. Get Personal: HubSpot Life

Transparency and authenticity are powerful ways to create personal connections.

In fact, a whopping 94% of consumers say they’re likely to be loyal to a brand that offers complete transparency.

Hubspot understands this so well, they have a dedicated Instagram account called Hubspot Life that’s “on a Mission to make business more human.” They use the account to show what it’s like to work at HubSpot.

HubSpot Life Instagram Stories

So don’t be afraid to get personal and showcase the people behind the brand.

16. Post Something Inspiring or Thought Provoking: Marie Forleo

Everyone needs a little inspiration and motivation now and again. So try creating Instagram Stories that deliver a dose of these powerful feelings!

Take a look at how Marie Forleo does it:

Marie Forleo Instagram Stories

And if you’re looking for ecommerce inspiration and motivation, follow Oberlo on Instagram! (Sorry, couldn’t help myself.)

17. Go Behind the Scenes: Aritzia

There’s always more to a business than meets the eye, and these behind-the-scenes details can make some extremely compelling content.

Fans of brands often love to learn about how everything comes together.

This is why fashion boutique Aritzia recently shared how they used 3D printing to create their new window displays.

Artizia Instagram Stories

18. Mix It Up: Yoga Girl

Hopefully, by now, you have plenty of Instagram Story ideas – but if you ever get stuck, don’t be afraid to switch it up!

Yoga Girl shares a mix of different types of content. The images below show a group yoga session, family time, and a sponsored post.

Summary

Instagram Stories is more personal than the Instagram feed.

So showcase your personality, and don’t be afraid to get creative and try new things. Then, you can explore further or drop the idea depending on how your audience responds.

And when you create content to upload using the camera roll, don’t forget to use the correct Instagram Story dimensions.

Which Instagram Story idea are you going to try next? Let us know in the comments below!

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The 15 Best Mobile Video Editing Apps You Must Use in 2018

Video content is on the rise.

Fast.

And according to Hubspot’s report on “The State of Video Marketing in 2018,” 76 percent of businesses say video content helped them increase sales.

Sure, it can be tough to find the time to sit down with your laptop, sift through all of your footage, and edit together a great video. But when 85 percent of people say they’d like to see more video from brands in 2018, ambitious brands know they need to find a way to meet the demand.

Thankfully, there are tons of great free or inexpensive mobile video editing apps that you can use to create professional looking videos on your phone or tablet.

In this article, you’ll get a quick feel for 15 of these awesome apps.

This guide aims to help you choose the perfect app for your needs so that you can go from hours of slaving away in front of your computer to creating killer, hassle-free videos on the fly.

And stick around until the end to find out about the best apps for conquering Instagram.

Alright, let’s dive in!

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Video Editing App #1: Splice

Available on iOS only.

Splice Video Editing App

Splice is one of the most popular free video editing apps available for iPhone and iPad users. From the makers of GoPro, this app is simple to learn due to its intuitive interface.

As the name suggests, you can splice different video clips together in just a few simple taps to create a compelling end result. The app allows you to trim and edit the different clips in your video, and you can customize transitions.

Splice even contains a large built-in music library, so you can give your video an immediate professional boost.

Pros: Simple and very easy to use.

Cons: Only available for iOS.

Best for: Editing multiple clips together quickly.

Video Editing App #2: Quik

Available on iOS and Android.

Quik Video Editing App

Quik is another free video editing app from the makers of GoPro.

It’s designed to speed up the editing process so that you can capture, edit, and post incredible videos on the fly. For this reason, there are fewer features than in its sister app Splice. However, unlike Splice, it’s also available to Android users!

You’ll be impressed by what Quik can do automatically. It searches your video footage to find great moments, can automatically trim and edit your clips, and the app can even add transitions. However, you can still manually edit your clips if you want more control over your video edit.

If you’re looking for an app that can help you to create awesome videos extremely quickly, this is the one for you.

Pros: Automatic editing features.

Cons: Some users may want more editing control.

Best for: Quick video edits.

Video Editing App #3: Adobe Premiere Clip

Available on iOS and Android.

Adobe Video Editing App

Adobe Premiere Clip is a very popular free video editing app. This app links into Adobe’s well-known Premiere Pro product but works equally well as a standalone app.

The app provides two editing modes: Freeform and Automatic. Freeform allows you to retain the most control over your edit, and Automatic lets Adobe trim your clips and add transitions to speed up the editing process.

You can also automatically color-correct your clips, add your own music to your videos, or choose music from the built-in library.

What’s more, Adobe fans will be happy to know that this app syncs beautifully with other Adobe staples, such as Lightroom.

Pros: Simple to use, Adobe Creative Cloud support, syncs with other Adobe apps.

Cons: Lacks a few basic functions like the ability to rotate clips.

Best for: Basic mobile video editing.

Video Editing App #4: InShot

Available on iOS and Android.

InShot is an all-in-one visual content editing app. It allows you to create videos, edit photos, and create image collages.

The app has plenty of features too. You can trim clips, change the speed of your footage, and add filters, music, and text. You can also flip and rotate footage, which is a handy feature that many other apps don’t have.

The downside is that you do need to pay $2.99 to remove the in-app ads and the watermark added to videos.

That said, it’s simple to use and has everything you need. This app is perfect for creators who want an app that does it all without too many frills.

Pros: All-in-one functionality.

Cons: Watermark and ads included with the free version.

Best for: Creating basic videos, collages, and photo edits.

Video Editing App #5: KineMaster

Available on iOS and Android.

KineMaster Video Editing App

Kinemasters intuitive interface makes mobile video editing easy. Well, as easy as it can be.

The app allows you to edit clips together like you would on most desktop video editing programs.

You can also add effects, text, and music. The app allows you to record audio to add to your video, and there’s plenty of music and sound effects on the KineMaster Asset Store.

The downside is that the free version exports your videos with a watermark. And the monthly fee of $4.99 is more than most other video apps.

Even so, the app has a surprising amount of features and is certainly good enough for professional video editors looking to edit a video on the move. It’s also one of the best video editing apps available for Android users.

Pros: Incredible features and interface.

Cons: Watermarked videos with the free version, monthly subscription for the pro-plan.

Best for: Serious video creators using Android devices.

Video Editing App #6: iMovie

Available on iOS only.

iMovie Video Editing App

iMovie is one of the more popular free video editing apps on this list. Unfortunately, like all Apple software, this app is only available to Apple users.

The video editor is extremely simple and intuitive to use. The drag and drop interface makes editing uniquely painless.

iMovie has all of the basic features you need to edit videos on your iPhone or iPad. You can trim clips, add music, record audio, and add filters. There’s a library of pre-made transitions and the app supports 4K resolution.

This app is a great place to start if you’re new to video editing. However, once you’ve learned the ropes, you may start looking for an alternative video editing app with more features.

Pros: Very easy to learn.

Cons: Experienced editors may find the features limited.

Best for: iPhone and iPad users who are new to video editing.

Video Editing App #7: WeVideo

Available on iOS and Android.

WeVideo Video Editing App

WeVideo is leading the charge when it comes to cloud-based video editors – i.e., software accessed and hosted online instead of working from your device’s hard drive.

And this app is great – if you’re happy to upgrade to one of the premium versions. The free version comes with all of the basics to test the waters. You can trim clips, add filters, choose music from the built-in library and more.

However, you’re only given 10GB of cloud storage for your video edits, and the free version puts a watermark on your videos. So if you plan to create more than one video, you’ll need to upgrade.

WeVideo’s premium plans offer some fantastic advanced features and functionality. These include a music library featuring commercially licensed music, and the ability to share videos in 4K Ultra HD resolution.

Pros: Fantastic premium features and functionality.

Cons: The free version is more like a free trial than an actual free version.

Best for: Businesses looking to take their social videos to the next level.

Video Editing App #8: PicPlayPost

Available on iOS and Android.

PlayPicPost Video Editing App

PicPlayPost is a simple app that allows you to create video collages. This feature is perfect for creators looking to narrate a separate video clip.

For example, fitness professional Melissa Made creates video collages to teach workout moves for her Instagram followers. In one video, she’ll demonstrate the move, and in the other video, she’ll describe it.

To access this awesome feature, you’ll need to upgrade to the premium version of the app, which has a monthly fee.

The app also lets you trim clips, add your own music, and edit the collage frame color, shape, and size.

Pros: Video collage feature.

Cons: Need to upgrade to access the best features. Very basic video editing.

Best for: Influencers with a skill to share via video collage.

Video Editing App #9: Horizon

Available on iOS and Android.

Horizon Video Editing App

When we rush to capture a moment on the move, it can be difficult to capture the action horizontally. Horizon is a simple app that solves this problem, enabling users to capture horizontal videos no matter the position of their phone.

All footage shot in the app is captured horizontally – regardless of how your phone is tilted. To see how it works, check out the demo on Horizon’s website.

If you’re always trying to capture great footage on the move, shoot your videos through the Horizon app to keep it level.

Pros: Very simple to use. Keeps footage horizontal.

Cons: The Android version is not as advanced as the iOS version. Depending on your needs, some in-app purchases may be necessary.

Best for: Always capturing film horizontally.

Best Free Video Editing Apps for Instagram

As an ecommerce store owner, you know the importance of making your brand look professional. So take your Instagram stories to the next level with these video editing apps.

All of the mobile video editing apps listed above work great for Instagram. However, the following video editing apps have been designed specifically with Instagram in mind.

These apps allow you to edit and quickly upload beautiful videos to Instagram. None of these apps are limited to Instagram, but are known for their support of this social network.

Video Editing App #10: Magisto

Available on iOS and Android

Magisto Video Editing App

Magisto is an award-winning AI (artificial intelligence) free video editing app. This clever app allows you to make amazing videos in just three easy steps.

Firstly, choose an editing style, such as “Traveler,” “Fashion,” “Country,” or “Clean.” Secondly, add the photos and video footage that you’d like to include in your video, and then pick a music track from Magisto’s built-in library. Finally, using AI, this intuitive app will automatically edit and create your video!

Plus, the results are pretty impressive. Magisto can save you plenty of time and deliver a professional looking video. This app is particularly great for quick Instagram posts and will make it look like you spent a couple of hours editing your Story!

If you like the app, you can also upgrade to the Premium or Professional plans for a small monthly fee. These plans provide more features, like longer videos and specific marketing functions, such as the ability to export directly to Facebook’s ads manager.

Pros: Impressive auto-editing ability. Advanced marketing tools.

Cons: You sacrifice some editing control for speed.

Best for: Quick, professional looking video edits for marketing hustlers.

Video Editing App #11: Boomerang

Available on iOS and Android.

Boomerang Video Editing App

Boomerang is an applet created by Instagram to do one thing, and one thing only: Create short boomerang videos.

What is a boomerang video? These videos are short clips that play forward and then in reverse on a loop.

This nifty app helps you to create entertaining little videos to engage your friends and followers. Simply tap the circle to shoot, and Boomerang will take a quick burst of 10 photos to turn into a video.

Because it’s built by Instagram, you can post your video directly to Instagram from the app.

Pros: Very easy to use and share content. Inspires creativity.

Cons: It only has the one feature.

Best for: Creating short, engaging video clips.

Video Editing App #12: Hyperlapse

Available on iOS only.

Hyperlapse Video Editing App

Hyperlapse is another great free video editing app created by Instagram. This app allows you to create time-lapse videos.

By condensing a lot of time into a short video, you can use Hyperlapse to create compelling videos for your friends and followers. Plus, this app also does away with the need for tripods due to its impressive stabilization technology.

When you’re done with your time-lapse video you can share it straight to Instagram or Facebook. You can also choose the speed setting of your time-lapse video up to 12x. (So a 60-second video sped up by 12x would be a 5-second time-lapse.)

Time-lapse works particularly well when capturing changes in weather or showing how a product is made. So download this app and get creative!

Pros: Stabilization technology means you don’t need a tripod.

Cons: iOS only. It may take a couple of attempts to get great results.

Best for: Shooting stunning time-lapse videos.

Video Editing App #13: Anchor Videos

Available on iOS and Android.

Anchor Video Editing App

Okay, so Anchor isn’t actually a video editing app, per se. This app is specifically designed to create and publish podcasts, but it does allow you to create video clips from audio to share to social media.

You can use the app to record your podcast episodes, or you can import audio from your phone or tablet. Then, you can use the app’s video creation technology, which allows you to quickly turn audio segments into beautiful, shareable videos.

Plus, these videos feature automatically generated word-by-word transcriptions that sync perfectly with your audio. To see a demo, check out this article on Medium.

What’s more, video interviews and vlogs can often make great podcasts, so don’t let those valuable audio files go to waste. Use this app to edit and upload your best video content onto podcast platforms like Apple Podcasts and Google Podcasts.

Pros: Make audio files shareable on social media.

Cons: Automatic transcription still needs proofreading.

Best for: Promoting your podcast on social media.

Video Editing App #14: Apple Clips

Available on iOS only.

Clips Video Editing App

While some native Apple apps fall short, Apple Clips is absolutely brilliant. This free video editing app covers most of your needs: Stitch clips together, edit your timeline, add subtitles, and more.

One particularly great feature is the ability to edit your background – to give your content a comic book feel, for example. Another awesome feature is Live Titles, which automatically adds captions that are in sync with your voice, while you’re speaking. After you’re done, just go back and edit the Live Titles to make sure they’re correct.

Pros: Quick and easy to use. Covers all the main features you need. Live Titles.

Cons: iOS only.

Best for: iOS users looking for quick, interactive, Instagram-friendly editing software.

Video Editing App #15: FilmoraGo

Available on iOS and Android.

FilmoraGo Video Editing App

FilmoraGo is a solid free video editing app without any watermarks or paid subscriptions. The app is perfect for Instagram, but also creates audience-ready videos for a variety of other platforms.

The app allows you to incorporate your own music or tracks from their built-in library. You can also add transitions, overlay themes, and trim video clips. Plus, you can add text and titles to your videos.

Filmora does offer a desktop version starting at $44.99 a year, but you can still get a lot of functionality from the free mobile app.

Pros: Great for basic mobile video editing.

Cons: Not quite as good as the desktop app.

Best for: Adding text, themes, and overlays to customize your videos.

Summary

Consistently publishing compelling video content can be a challenge.

But with the use of a great video editing app, the job becomes far easier. With the right app for your needs, you’ll be able to create and publish content on the move that your audience will love.

So try out a few of these apps, identify the best one for you, and start editing!

Which video editing app are you most excited to try first? Let us know in the comments below!

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