How Sujan Patel Used a Growth Mindset to Increase Views by 8 Million

While every business owner likely realizes the integral role marketing plays in a business’s overall success, marketing for marketing’s sake isn’t going to get you anywhere — there has to be a clear strategy and focus behind it. In my 17+ years of online marketing, I’ve seen far too many businesses lose focus on the bottom line when it comes to their content strategies. Fortunately, a healthy blend of marketing, sales, and customer success helps you maintain a “growth mindset”, or a laser-sharp focus on your goals. Essentially, a growth mindset is an experimental and data-driven approach to growing your business and leveraging all the marketing channels at your disposal. By using a growth marketing mindset approach myself, I was able to help drive 8.2 million unique users to my clients’ sites last year alone. Here, I’m going to show you how you can achieve real growth by focusing on what’s working for you — and ditching the rest. Sign up for HubSpot Academy’s Content Marketing Certification course to learn how to grow your business[…]

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Ubersuggest 5.0: Generate 1 Million Keyword Suggestions in 7 Seconds (Seriously)

Ubersuggest started out as a tool that provided suggestions through Google Suggest. And although that’s great, everyone these days is using Google Suggest to come up with keyword ideas. There have to be more keyword ideas out there that get more search volume and aren’t competitive, right? Well, there are, and now with the new Ubersuggest, you’ll get access to them. Here are the 2 big changes I am making with this release… Introducing a new keyword database Because we have results in our database for more than a billion different keywords, I thought it would be fun to tap into it and provide you with even more keyword suggestions. Now when you perform a search on Ubersuggest for any keyword, you’ll see a “related” tab with even more suggestions. And each tab shows you how many keywords are in that group. As you can see for the term “digital marketing”, just in the United States there are over 30,000 keyword recommendations. And for terms like “dog”, there are over 1 million keyword recommendations. Don’t[…]

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How to Make Money on YouTube (Without a Million Subscribers)

Successful YouTubers are the self-made stars of today — entrepreneurs who have created an audience by coming up with compelling content based on reviewing products, entertaining their fanbase, and having the reputation of being an expert in their field. Many people on YouTube do social media because they love to share their knowledge with their audience. Making money on YouTube may not be the reason they started, but the potential to earn money is a nice surprise after a person learns how many ways there are to make money. Below are some examples of ways to make money online and we also delve into this deeper in a free webinar training that you can register to attend.  The Balance Small Business provides a brief overview of how much YouTubers make per year and how many of them make it happen.  Top YouTubers can make millions each year, and that includes 5 year-olds. Take PewDiePie who has made more than $15 million filming himself playing video games. But you don’t need millions of viewers to make[…]

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