13 Examples of Re-Engagment Emails for the Subscribers You Miss

A whopping number of emails hit your subscribers’ inboxes each day. With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns. It may not seem like a huge deal, but as a great percentage of your list stops engaging, the greater the risk you run of damaging your sender reputation and your email deliverability rates. So, how can you address this issue? By creating special re-engagement emails targeted directly at your “inactive” subscribers. Re-engagement emails play a vital role in the email lifecycle Marketing Sherpa reports that, on average, marketers lose 25% of their email list each year (simply to attrition). Therefore, list retention should be an absolute must for all email marketers. When done well, re-engagement emails can reduce list churn rates and boost incremental engagement. In terms of deliverability, re-engaging your inactive subscribers can enhance or at least help you maintain inbox placement rates for your emails. Often, if your overall engagement levels drop significantly, ISPs[…]

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