7 Internet Marketing Mistakes That Cost a Company Money

Helping business succeed through internet marketing is essential, but with that comes a lot of responsibility to succeed. If there isn’t a marketing plan in place or if it’s ineffective, it’s much harder to make it in the online world. Below are 5 internet mistakes that many people are making and how to avoid them. We also mention other ways to succeed with a business online during our free webinar training! 1. Your phone number isn’t easily visible on your web pages Business Know-How reveals how important it is to have a number visible on your website. If it’s not apparent, it’s hard for customers to contact you. If a customer has a question or would like to purchase something but is experiencing issues having a number, they can reach you with is essential.  Yes, you want people to serve themselves by making their purchases online without any assistance from you or your staff. But if you don’t make it easy for customers to find your phone number and call in their orders, you’re losing[…]

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13 Blogging Mistakes Most Beginner Bloggers Make

Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!” That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. But when they actually sit down to write their first couple of posts, it hits them: This is way harder than I thought. Like any person starting a new job, they mess things up. That’s okay — it happens to pretty much every new blogger. Luckily, it’s pretty easy to avoid these roadblocks if you know they’re coming. So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading. Below are 12 common mistakes most beginners make and some tips on how to avoid them. What is a blog? Simply put, a blog is a tool that can help develop an online presence, attract leads, and engage with an audience. It’s[…]

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5 Colossal Instagram Mistakes That Are Keeping a Brand From Growing

Instagram is constantly growing. It has more than 25 million business profiles, and researchers say that more than 200 million people are visiting at least a few business profiles daily. Since there’s so much traffic, this social media site isn’t the easiest for businesses to master. Getting the attention of an audience gets tricky when everyone gets so easily distracted, but by learning about which mistakes to avoid — and we cover more mistakes to avoid during our free webinar training — brands can help their business grow by effectively using a powerful social media platform. 1. Not optimizing your bio If your biography isn’t adequately optimized Aaron Ward says you’re making a big mistake. Writing a bio is fun, but it should be about gaining a new customer and growing your audience. Figure out the best way to pull potential customers in by writing an excellent bio.   While it may seem obvious to write a great bio… Thousands of Instagram users don’t optimize their bio towards their conversion goal. What does optimizing your[…]

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6 Harmful Email Marketing Mistakes — And How to Avoid Them

New email marketing tools continuously come up, and it gets harder and harder to navigate through the marketing world. But don’t worry — we’ve got some tips we cover in this article and our free webinar training. Below we’ve prepared a list of 6 common emailing marketing errors and how to avoid them. 1. Poor subject lines Convince and Convert mentions weak subject lines is one of the ways emails aren’t as successful as they could be. To improve your emails, you should work on your subject line and make it compelling enough for your subscribers to open up your email. We all receive a ton of email. As a result, many readers simply scan each email subject line for mere microseconds before performing a mass deletion of unwanted sales pitches. Everyone has seen grandiose subject lines promising the reader they can drop 20 pounds in two weeks or generate six-figure incomes within the next month. Hyped-up email subjects scream spam, and readers often mark them as such to marketers’ dismay. Even when readers avoid[…]

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6 Unforgivable Mistakes Businesses Make With Blog Content

Whether a blog is new or old, sometimes it’s hard to get incredible results. As a new blog it can be especially challenging to grow an audience and make money, but taking the time to learn new skills (and we discuss many on our free webinar training) can pay off big time. We took the time to compile some of the biggest mistakes bloggers make to prevent others from making the same errors. Read over these mistakes carefully to improve blogging tactics and get the results a business craves. You’re not writing with your audience in mind It may sound like a no brainer to write with your audience in mind, but many writers make a mistake by assuming they know their readers/customers when they don’t. Take the time to understand your audience by observing which posts get the most traffic or if you’re selling products, which products are selling the most. Write about topics they would like to see as Hubspot recommends and you’ll help your brand grow tenfold. Mistake 1: You think of[…]

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