The 5 Most Overlooked Benefits of Social Media

Most brands take a stab at social media expecting to see significant results. While securing a loyal audience is possible, it will take time to gain new customers. Revenue generation may not happen right away because it takes time to build momentum online. It’s only natural to be skeptical about social media marketing. However, during our free webinar training, we offer advice on how to get the results you’re looking for, and below, we divulge how your efforts are paying off.  1. Tap into recent trends  Social Sprout says if you’ve been tapping into the latest trends, then it’ll likely work to your advantage in the future. There are considerable benefits to staying on top of current trends. If this is something you’re not already doing, make a point of starting now.  Simply put, social media is a potential goldmine of business intelligence. How so? For starters, think about the transparent nature of social media. We’re able to see unfiltered, real-time conversations between consumers and brands alike. If you want to know what a brand[…]

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13 Blogging Mistakes Most Beginner Bloggers Make

Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!” That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. But when they actually sit down to write their first couple of posts, it hits them: This is way harder than I thought. Like any person starting a new job, they mess things up. That’s okay — it happens to pretty much every new blogger. Luckily, it’s pretty easy to avoid these roadblocks if you know they’re coming. So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading. Below are 12 common mistakes most beginners make and some tips on how to avoid them. What is a blog? Simply put, a blog is a tool that can help develop an online presence, attract leads, and engage with an audience. It’s[…]

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5 of the Most Damaging Growing Pains a New Business Can Face

Growing pains can happen in a small business because it takes time for a new company to find its way as it navigates through choppy waters. Some growing pains are more common than others which we often discuss during our free webinar training, so it’s important to know what can derail a company’s progress. Companies are the master of their destiny, but it’s still common to get stuck in the weeds. While having their eyes on the prize problems are still bound to arise. To prevent issues from threatening a profitable business in the making, take a moment to consider how these 5 ways can hurt a newly growing brand. Lack of direction The Balance Small Business discusses how a business can often experience a lack of direction, especially when they’re first starting. Recognizing that and figuring out a way to focus on building a business is a growing pain that must be overcome. This is closely related to the issue of employees constantly putting out fires, and the solution, again, is strategic planning that[…]

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7 of the Most Inventive Interactive Marketing Examples We've Ever Seen

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday — our blog posts look like print articles, our offers look like books, and our slide decks like look presentations. Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. Our audience is ultimately used to these mediums. But, at the same time, we’ve missed a huge opportunity to engage them at record levels because we glossed over the fact that screens and computers are so much more than just digital pieces of paper and printing presses. Fortunately, the interactive marketing movement is charging along and their early adopters have proven that if marketers want to cut through the noise, they can’t just do what they’ve always been doing. They need to refresh their work. What is interactive marketing? Interactive marketing is an innovative type of marketing where your audience can interact with engaging visuals or videos within your content. This new form of marketing unleashes your creativity[…]

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