The 12 Best Email Newsletter Tools in 2019

Email marketing is a key component of any successful marketing strategy — in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent. In particular, email newsletters are an essential way for your business to keep your subscribers up-to-date with relevant information, and ultimately drive more leads. Newsletters give marketers the ability to capture email sign-ups through form submissions, and nurture leads. If you have a blog, you’ve probably sent newsletters to notify subscribers about new blog posts. Alternatively, perhaps you’ve used newsletters to send business-related information to your subscribers. Anyway you slice it, newsletters help you keep your contacts engaged with your business. An email newsletter tool is essential, since it allows you to beautifully design a newsletter email, deliver the email to your subscribers with features such as A/B testing and smart content, and monitor and analyze how the newsletter performed. However, not all email newsletter tools are created equal. With differences in features, pricing, and availability, choosing an email newsletter can be hard — especially with the[…]

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