How to Become a Social Media Consultant, According to 7 Successful Ones

Nowadays, social media is a critical component of any business’s marketing strategy. There are over 3.2 billion people on social media globally. With such a large potential audience, it’s becoming essential for every company to use social media to reach new prospects, boost brand awareness, and market their products or services. But oftentimes, marketing on social media platforms is easier said than done — and when you’re working at a small company with limited resources, it can be tricky (or even impossible) to hire and train a fully-staffed social media team. If a company doesn’t have the resources to staff a social media team in-house, they aren’t out of luck — as an alternative, they can hire a social media consultant to help them increase their social media presence and grow traffic to their social accounts. If you’re a social media consultant, you’re required to act as the voice, eyes, and ears of a client across various social platforms to properly engage with and grow an audience. While an undoubtedly rewarding role, it can be[…]

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Subheadings: What They Are & How to Craft Great Ones

If you’re in marketing, you know that headlines are important. But did you know that subheadings are just as important? Sure, the headline is responsible for capturing a visitor’s attention. But then what? To give you a better sense of how it all works, I’m not only going to explain what a subheading is, but I’ll also detail a process that you can follow to use them to inspire action.  Once you’re done reading this article, you’ll know exactly how to unleash a killer headline, subheading, and CTA combo that will make people see, want, and click on your site.  What is a subheading? First off, let me explain what I mean by subheading, which is also often called a subheadline. A subheading is text placed under a headline, often with a smaller font, which expands on what the headline says. For example, a headline could announce the launch of a new product and a subheading could give more specific details about the product’s features. Here’s a good definition from Wiktionary: A smaller, secondary headline[…]

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