9 Highly Effective Order Review Pages to Inspire Your Own

An order review page is almost always the final place a customer goes before they make a purchase. At this point, they’ve probably done their research, considered competitor products, know the price and details related to your product, and are ready to buy. If the page is easy to understand and causes no confusion, odds are that your customer will press the “Make Purchase” button with no hesitation. But, if the page feels vague, unprofessional, and doesn’t give full product details, the customer might pause and worry that they’re purchasing the wrong product or giving their money to a less-trustworthy company. On the other end of the spectrum, if the page includes advertisements, excess images, a complex navigation bar, and other unnecessary elements, the customer might get distracted, click away from the order page, and take longer to make a purchase. As you design your ecommerce site, you might wonder, “What do I need on this page to seal the deal?” The truth is, you just need to keep it simple. Think of order reviews[…]

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The 13 Types of Landing Pages & How to Pick One for a Campaign

You know them, you love them, you lay awake late at night thinking of them. Yes, marketers, we’re talking about landing pages. Those lovable lead drivers we optimize, tweak, update, and test. Whether you’re a blogger, social media marketer, or paid marketer — you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. But they’re always there for you, increasing conversions, netting new leads, and driving traffic to the offers you’ve worked so hard to create. But, to be honest, there are a lot of different types of landing pages. It’s a little hard to keep track of them all. So, let’s round up the top types of landing pages and discuss how to pick the one that will make your next campaign successful. 1. Squeeze Page 79% of B2B marketers say email is the most effective channel for demand generation, so it’s not surprising that squeeze pages are one of the most important and effective landing pages out there. A squeeze[…]

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Drive Traffic to Your Product or Service Pages with How-To Videos

Consumers are bombarded with content every day. Video marketing allows brands to stand out in a crowded marketplace and make human connection with their audience while building trust. Increasingly, brands are incorporating video in their marketing strategies to build brand awareness and grow their customer base. Video also helps with SEO rankings as videos now appear in 70% of the top 100 search result listings. How-to videos are particularly successful in driving traffic and converting visitors to customers. How-to videos teach something new or build foundational knowledge needed to understand your products. Google reports how-to videos earn the most attention of any content category on YouTube–7 in 10 YouTube users search the platform for help with a problem in their work, studies or hobbies. If you’re ready to drive more traffic and convert more customers, here are the steps to creating entertaining and engaging how-to videos. 1. Choose the best how-to video to utilize for your product or service. Explainer videos help your audience better understand why they need your product or service. Many explainer videos[…]

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Use Video to Spice Up the Content on Less Visited Pages

A website can be visited by hundreds or thousands of users each day. There’s typically a goal to funnel these visitors to the more profitable pages of a site. However, the pages that aren’t visited as frequently also need some love. One way to keep users engaged on these pages while also providing necessary information is to add videos. Videos are easy to digest and can provide an abundance of information. They also market a brand or product. From How-Tos to 404s, let’s dive into how adding video can better a site’s lesser visited pages. Show Users ‘About’ Yourself Your About Us page is where you introduce your business to users. This page should include your company’s story while familiarizing users with the backstory of key products or services. It must explain why your company is the solution to the user’s problem. It’s also a good idea to add material about company leaders, departments, and staff. Adding videos creates a more complete presentation of your company. There’s a true sense of your business’s personality that[…]

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How to Optimize Your Landing Pages for Long-Term Lead Generation

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn’t create or actively promote that month. Furthermore, up to 70% of new leads have come from offers we hadn’t touched in over three months. That’s a pretty nice spot to be in, don’t you think? What if the campaigns you’re working on this month were still generating leads for you six months later? What about three years later? Similar to the offers we create, we here at HubSpot have also found that more than 65% of the leads we generate from our blog each month come from older articles that weren’t published in the last six months. In other words, old content and offers you’ve created months — even years — ago has a huge potential to continue generating new leads now and in the future. (Doesn’t[…]

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