Paid Media, Explained in 400 Words or Less

An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Ultimately, by sponsoring content, you’re able to reach audiences that might not have come across you otherwise. While content is a fairly general term, it’s important to note that there are different types of media that can be leveraged in the process. Knowing the differences between paid and other forms of media — earned and owned — is critical to the success of your lead generation efforts.  To help you effectively execute on sponsored content, we’ll walk you through different types of media, examples of paid media, and some strategies on how to best leverage them for your company. The Difference Between Earned, Owned, and Paid Media Combining earned, owned, and paid media will help you attract, nurture, and close leads, but what do those terms really mean? And when it comes to your company’s content strategy, how do they fit into the[…]

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