Instagram, Facebook, or Snapchat: Which Stories Are People Actually Watching?

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there’s one thriving feature that all three have in common: Stories. By now, many of us have used or viewed a Story on a social media platform. This content serves as a way to chronicle our daily lives, vacations, and interesting outings. Stories also allow us to tap into our creative or highly visual side. As video platforms continue to expand, this type of feature won’t be losing steam any time soon. Marketers have also become quite Story-savvy. On any given platform with this feature, you can find a number of brands using Stories to publish educational content related to their industry, show how-tos related to their products, or display customer testimonials. As brands experiment with linking Stories to online content, they’re finding that the strategy can actually generate significant traffic. Stories provide a number of solid marketing opportunities across platforms. And, right now, the question marketers are asking isn’t, “Should I publish Stories?” Instead, they might be wondering, “Which social platform should I publish[…]

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3 Triggers That Make People Want to Share a Site’s Content

When setting up a business online, it’s the simple elements that can make content shareable. The good news is that a company doesn’t have to have a lot of followers to share triggers to work. We cover that in free webinar training and why it’s okay to start an online business and grow it from scratch. Wondering what share triggers are? They’re elements that make an audience want to share compelling content. If a brand knows how to use share triggers properly, then it may prompt an audience to share that content. Over time, a company, will hopefully experience great results.  1. Create content no one will forget Content Marketing Institute urgest brands to create content that no one will remember. That means publishing unique content that you don’t see every day. With all of the content out there that’s hard to do, but taking the time to focus on creating compelling content will only help your business grow.  It’s incredible to think that almost 2.4 million blog posts are published every day. How do[…]

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What is bullying?

Bullying is when people repeatedly and intentionally use words or actions against someone or a group of people to cause distress and risk to their wellbeing. These actions are usually done by people who have more influence or power over someone else, or who want to make someone else feel less powerful or helpless.   Bullying is not the same as conflict between people (like having a fight) or disliking someone, even though people might bully each other because of conflict or dislike.   The sort of repeated behaviour that can be considered bullying includes:   1.Keeping someone out of a group (online or offline) 2.Acting in an unpleasant way near or towards someone 3. Giving nasty looks, making rude gestures, calling names, being rude and impolite, and constantly negative teasing. 4. Spreading rumours or lies, or misrepresenting someone (i.e. using their Facebook account to post messages as if it were them) 5.Mucking about that goes too far 6.Harassing someone based on their race, sex, religion, gender or a disability 7.Intentionally and repeatedly hurting someone[…]

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7 Incredible Ways to Get People to Flock to a Company’s Content

Writing excellent content on a website is essential, but how does one drive traffic to it? And what’s the best way to amplify the content’s reach? As a new online business owner who is just starting to create content, whether it’s social media posts, on a blog, or e-books, it’s hard to get a lot of interaction right away. But with a little bit of hard work and a couple of free webinar training sessions getting people to visit a site and share the content is possible. Attend our free webinar training for all of the details and in the meantime check out 7 ways for people to flock to your content below: #1: Focus on a specific industry topic Content Marketing Institute recommends focusing on a specific industry topic. If you narrow it down and have a niche topic you specialize in it’ll be easier to target a particular audience. If your topics are too widespread, it could be more challenging getting a niche audience to check out your site. David Fallarme, head of[…]

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