How HubSpot Personalized Our Chatbots to Improve The Customer Experience and Support Our Sales Team

You can’t talk about the future of marketing without chatbots. People are increasingly interested in communicating with brands in a more personal, conversational way — and chatbots can help. Including chatbots on your website helps visitors find what they are looking for and connect them with your team in an immediate, frictionless way. Chatbots also follow the Inbound Messaging Framework. So, what are the secrets to building a chatbot strategy? On HubSpot’s marketing team, we seek to deliver a world-class customer experience. We consistently ask: How can chatbots better serve our various audiences (visitors, leads, and customers) to help direct them to the right resources for their needs? Also, how can we use chatbots to support our sales team and reach our goals? Use HubSpot’s free Chatbot Builder Software to easily build and launch chatbots on your website — no coding required. A Customer-Focused Bot Experience Chatbots work when they’re contextual and relevant to specific problems folks are having. Through conversations with our sales team, we learned that 15% of chat questions on the website[…]

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