The 13 Types of Landing Pages & How to Pick One for a Campaign

You know them, you love them, you lay awake late at night thinking of them. Yes, marketers, we’re talking about landing pages. Those lovable lead drivers we optimize, tweak, update, and test. Whether you’re a blogger, social media marketer, or paid marketer — you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. But they’re always there for you, increasing conversions, netting new leads, and driving traffic to the offers you’ve worked so hard to create. But, to be honest, there are a lot of different types of landing pages. It’s a little hard to keep track of them all. So, let’s round up the top types of landing pages and discuss how to pick the one that will make your next campaign successful. 1. Squeeze Page 79% of B2B marketers say email is the most effective channel for demand generation, so it’s not surprising that squeeze pages are one of the most important and effective landing pages out there. A squeeze[…]

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