How to Use Pinterest Advertising to Promote Products and Attract Customers

Pinterest is often undervalued by social media marketers, and considered an unnecessary component of a marketing strategy — unfortunately, if this is true for your team, you could be missing out on a major source of traffic and income. Pinterest offers plenty of unique opportunities for marketers to reach leads and influence consumer purchasing behavior. In fact, 72% of Pinners use Pinterest to decide what to buy offline. Pins have a much longer lifespan than Tweets or Instagram posts, making them a particularly powerful asset. Pins can show up in a user’s feed months after initially posted. If your content is engaging and valuable, it can be re-pinned again and again to different users’ boards and continue to drive consumers back to your website. All of which is to say — a paid advertising strategy for Pinterest isn’t such a bad idea, and could help bolster your organic presence by gaining traction with potential buyers, and improving brand recognition. If you’re interested in exploring how Pinterest advertising can help you attract customers, keep reading. Pinterest[…]

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How to Get Genuine and Totally Real Followers on Pinterest

Pinterest now attracts 150 million people per month. Its growth even supersedes traditional social network success stories — millennial use of Pinterest in particular has increased more than any other social network, even Snapchat. It makes sense, then, why you want to increase your followers on Pinterest. The popularity of the platform makes it a good site to increase brand awareness — additionally, Pinterest users are particularly receptive to branded content. In fact, 78% of Pinterest users welcome content from brands. But the popularity of Pinterest means it’s a crowded space, and the task of increasing followers can feel daunting. You might even be tempted to buy Pinterest followers — we’ll explain how to do this later (and why it’s a bad idea). Fortunately, there are tactics you can implement right now to increase your real follower count on Pinterest. Here, we’re going to dive into everything you need to know to grow your Pinterest audience today. How to Get Followers on Pinterest Post original images. Use keywords and hashtags. Be active and engaged on[…]

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