Create an Incredible Distribution Plan and Watch Traffic Explode

The distribution phase for any online business is when the promotion of content marketing begins. Goals, tactical choices, audience insights, and creative techniques get put into motion. With so many other sites competing for an audience’s attention, it’s vital to promote content. And we often discuss this during our free webinar training. By giving content exposure, it can help a business succeed. To set the stage for content engagement, discovery, and performance, check out some tips below on how to create a robust distribution plan and increase traffic.   When setting up your distribution plan, Content Marketing Institute recommends exploring media platform options. You can also get familiar with three of the leading platforms, which is shared media, original content, and paid media.  Explore your media platform options Content distribution opportunities typically fall into one of three platform categories: Owned media: Your brand owns and controls these content and distribution channels, such as your websites, email, newsletters, and (to a degree) social media accounts. However, it can be challenging to condition audiences to visit these outposts[…]

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The 30-60-90 Day Plan: Your Guide for Mastering a New Job [Template + Example]

With all the joy and excitement of landing a new job, you can feel just as much fear and anxiety. The same can go for the hiring manager. Overcoming a new role’s learning curve and the desire to make a lasting impression on your employer can put a lot of pressure on you. What if you can’t adapt in time? Fortunately, there’s a way to organize and prioritize your time and tasks, helping you seamlessly adapt to your new environment. It’s called a 30-60-90 day plan. And following it enables you to soak in as much information as possible, master your core job responsibilities, and sets you up to make a lasting impact on your new team. Think of a 30-60-90 day plan as a new employee’s North Star, keeping your sights set in the right direction and guiding you toward success. But before we show you how to write this plan, let’s go over what exactly it is and how it’ll enhance your performance during your (or your employee’s) first three months on the[…]

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