7 Tips for Running Engaging Instagram Giveaways, Plus Examples and Ideas

With 80% of Instagram users following at least one business, it makes sense you want to increase your own visibility and reach on the platform — but with such immense competition, it can be a difficult task to accomplish. Fortunately, there are a few specific Instagram marketing strategies you can implement that have proven effective. For instance, you might optimize your posting times to ensure maximum engagement, partner with an influencer to spread awareness, or designate a content creator to craft more compelling content. Additionally, to delight your current followers and attract new visitors to your page, you might consider hosting an Instagram giveaway. Simply put, an Instagram giveaway allows you to offer something for free in exchange for an Instagram like, comment, or other pre-determined requirement. For instance, take a look at this giveaway from Fabletics: Image courtesy of Fabletics. There are a few reasons why this giveaway works — first, Fabletics partnered with Blissworld, which enables both businesses to reach the other brand’s audience. Second, Fabletics asked viewers to “tag your bestie” and[…]

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The 14 Best Autoresponder Software in 2019 (Plus Free Autoresponders)

Nowadays, email marketing is an integral component of any marketing strategy. In fact, 59% of marketers say email is their biggest source of ROI. When it comes to email marketing, the autoresponder sequence is a commonly used but often under-appreciated part of the process. Autoresponders are a way to dip your toes into email automation. They’re typically the simplest form of marketing automation to execute when setting up your campaigns — but, when done well, they can be incredibly powerful for bringing in additional customers and revenue. Here, we’ll cover what autoresponders are, and which autoresponder software solutions you might consider implementing for your own business. What is an autoresponder? An autoresponder is a time-based email or message that you send out automatically after a visitor signs up for your email list. Depending on your autoresponder tool’s capabilities, you can further segment your autoresponder emails based on other contact properties, but at its core, an autoresponder allows you to passively and automatically send pre-written messages. You can choose the number of messages that appear in[…]

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