101 Blog Post Ideas Straight from the HubSpot Brain Trust

We all know blogging is an ultra-important asset to your business when it comes to building traffic and reputation. The hidden dark side, though, is how hard it is coming up with topics that will give you that ultra-good traffic. If you’ve hit a roadblock when it comes to the content on your blog, don’t sweat it. An age-old question between marketers is “What do you blog about?“. It can quickly feel like your company has blogged about everything under the sun. To help, we polled fellow HubSpotters — who know a thing or two about blogging — and we’ve created a list of 101 ideas to keep your queue filled. Multimedia 1. Create a roundup of all the best GIFs on the internet marketers can relate to 2. Make a parody song that describes your office culture 3. Recap your latest company event with photos and/or videos 4. Post a product demo; 5. Write a post explaining a social media channel 6. Make a video that highlights your industry and write a post about[…]

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Beyond the Blog Post: 5 Content Formats an Audience Craves

Getting an audience to read meaningful content every day gets challenging at times. Making sure content is fresh and current helps many online businesses stay ahead. It turns out that an audience tends to prefer text that is incorporated into multimedia, so it’s vital to figure out which formats are most effective. While it’s a good idea to write blog posts to attract an audience, not everyone wants to only see blog posts. So it’s up to a company to find content that’s enticing for every type of audience. Here are 7 content formats an audience craves. For more ideas, join us during our free webinar training.  1. Infographics  In case you thought infographics were a thing of the past, you would be wrong. Contently stresses how important it is to incorporate infographics on your site. They’re eye-catching and if you create colorful and informative infographics an audience is more likely to gravitate toward your site.  Good infographics are like Sesame Street segments for grown-ups. They’re colorful, insightful visualizations that can break down data into[…]

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How to Boost a Post on Social Media [Facebook, Instagram, and Twitter]

In the social media marketing world, marketers reminisce about the times where they could fill up on organic reach a lot like my parents reflect on their college years — those were the good old days. But similar to how the real world flipped most people’s life upside down when they graduated from college, social media’s purge of organic reach flung marketers on a spinning teacup ride. With almost 3 billion social media users today, millions of brands have promoted their content on these platforms for years. But the popularity of social media has flooded each platform with hoards of articles, photos, and videos, skyrocketing the supply of content while the demand for it has plateaued. This has decimated the amount of opportunities that brands can leverage to interact naturally with their fans. Needless to say, social media marketing is a pay-to-play strategy now. And one of the most effective ways to leverage paid social media advertising is by boosting your posts.   How to Boost a Post on Social Media Facebook 1. Pick an existing post[…]

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