6 Product Management Practices to Apply to Your Content Marketing

Content strategy is a phrase that means a lot of different things to a lot of different people. For some, it’s a rigorous, drawn-out process that can take months to complete. For others, it’s a handful of slides. Or worse, whatever it takes for the client to sign off the annual retainer. It usually depends on the agency or in-house team you’re working with. Product management, by comparison, is more standardized. And arguably more sophisticated. It relies on a range of frameworks and models that help product managers: Understand their users Build a user-base Plan for the future Prioritize their time Stay focussed on the big picture Steve Messer is a product manager on GOV.UK, the United Kingdom’s online portal. As user bases go, GOV.UK is pretty massive. On a typical day, it gets around 4.9 million sessions from 3.5 million unique users. Steve agreed to talk me through a handful of product management practices that would benefit any content strategist or creator. If you have questions or want to learn more about anything mentioned[…]

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16 Email Marketing Best Practices That Actually Drive Results

This is a guest post written by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. While email marketing may not get the attention some newer marketing channels get, it’s still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. (In addition to the rules for outgoing messages below, check out our new Out-of-Office Email Generator to make your response to incoming messages just as delightful.) Email Marketing Best Practices Don’t purchase contact lists. Avoid using ‘No-Reply’ in the sender’s email address. Stick to fewer than three typefaces. Optimize the email’s preview text. Clean your mailing list regularly. Keep the main message and call-to-action above the fold. Personalize the email greeting. Keep your email 500-650 pixels wide. A/B test different subject lines and calls to[…]

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11 Best Practices for Facebook Cover Photos & Videos [+ Templates]

When people arrive at your Facebook Page, where do you think they first look? I’ll give you some hints. It’s a visual piece of content that sits at the top of your Page. Its dimensions are 820 pixels wide by 312 pixels tall. It takes up almost a quarter of the screen on most desktop browsers. That’s right — it’s your Facebook cover photo. Sometimes called your Facebook banner, this graphic is one of the most noticeable parts of your Page. It’s therefore crucial that you follow Facebook cover photo best practices. Facebook Cover Photo Size Optimize your cover photo for the right dimensions: 820 pixels wide and 312 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit — making it look blurry. Whether you’re using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. And when you consider the[…]

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