5 Epic Ways to Write Product Descriptions That Sell

For those new to the product description scene, it is a form of marketing copy that explains what a company is selling and why buyers should purchase it. For a product description to be good, it should convey essential information about the benefits and features of the product. However, it’s easy to make mistakes and not write the best type of product descriptions. Let’s look at 5 techniques to focus on to create compelling product descriptions that will help sell products. Want to learn further tips on how to develop a profitable online business? Chat with us during our free webinar training!  1. Watch your tone  Business Know-How recommends keeping an eye on your tone while writing job descriptions. They tell us that not only should the tone of your products match, but they should also align with the language on the rest of your website.  The tone of your product description should match the tone of not just the product you’re selling but also the business as a whole. For example, the website of[…]

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6 Product Management Practices to Apply to Your Content Marketing

Content strategy is a phrase that means a lot of different things to a lot of different people. For some, it’s a rigorous, drawn-out process that can take months to complete. For others, it’s a handful of slides. Or worse, whatever it takes for the client to sign off the annual retainer. It usually depends on the agency or in-house team you’re working with. Product management, by comparison, is more standardized. And arguably more sophisticated. It relies on a range of frameworks and models that help product managers: Understand their users Build a user-base Plan for the future Prioritize their time Stay focussed on the big picture Steve Messer is a product manager on GOV.UK, the United Kingdom’s online portal. As user bases go, GOV.UK is pretty massive. On a typical day, it gets around 4.9 million sessions from 3.5 million unique users. Steve agreed to talk me through a handful of product management practices that would benefit any content strategist or creator. If you have questions or want to learn more about anything mentioned[…]

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Drive Traffic to Your Product or Service Pages with How-To Videos

Consumers are bombarded with content every day. Video marketing allows brands to stand out in a crowded marketplace and make human connection with their audience while building trust. Increasingly, brands are incorporating video in their marketing strategies to build brand awareness and grow their customer base. Video also helps with SEO rankings as videos now appear in 70% of the top 100 search result listings. How-to videos are particularly successful in driving traffic and converting visitors to customers. How-to videos teach something new or build foundational knowledge needed to understand your products. Google reports how-to videos earn the most attention of any content category on YouTube–7 in 10 YouTube users search the platform for help with a problem in their work, studies or hobbies. If you’re ready to drive more traffic and convert more customers, here are the steps to creating entertaining and engaging how-to videos. 1. Choose the best how-to video to utilize for your product or service. Explainer videos help your audience better understand why they need your product or service. Many explainer videos[…]

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