Secrets to Boosting Sales With Seasonal Products

With fall right around the corner, soon online businesses will be preparing for seasonal products. Now is the right time for companies to set themselves up for success. We also offer tips on how to help an online business stay in profit during our free webinar training. To help improve an online business’ holiday goals, here are some tips on how to develop a brand’s e-commerce sales this holiday season.  Entrepreneur says it well by reminding online businesses to try staging a sale and also creating scarcity. What do they mean by creating a shortage? Well, that means you need to emphasize that certain products are limited and that they’ll likely sell out soon. Create a sense of urgency, and you’ll hopefully make more money.  Stage a Sale No matter the season, there’s nothing more exciting to shoppers than a good deal, and you can drive drive them to your store by promoting seasonal product sales. For example, a recent blast from gifts-and-accessories vendor Mark and Graham offered email subscribers 15 percent off Halloween- and[…]

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How to Use Pinterest Advertising to Promote Products and Attract Customers

Pinterest is often undervalued by social media marketers, and considered an unnecessary component of a marketing strategy — unfortunately, if this is true for your team, you could be missing out on a major source of traffic and income. Pinterest offers plenty of unique opportunities for marketers to reach leads and influence consumer purchasing behavior. In fact, 72% of Pinners use Pinterest to decide what to buy offline. Pins have a much longer lifespan than Tweets or Instagram posts, making them a particularly powerful asset. Pins can show up in a user’s feed months after initially posted. If your content is engaging and valuable, it can be re-pinned again and again to different users’ boards and continue to drive consumers back to your website. All of which is to say — a paid advertising strategy for Pinterest isn’t such a bad idea, and could help bolster your organic presence by gaining traction with potential buyers, and improving brand recognition. If you’re interested in exploring how Pinterest advertising can help you attract customers, keep reading. Pinterest[…]

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