How to Use Pinterest Advertising to Promote Products and Attract Customers

Pinterest is often undervalued by social media marketers, and considered an unnecessary component of a marketing strategy — unfortunately, if this is true for your team, you could be missing out on a major source of traffic and income. Pinterest offers plenty of unique opportunities for marketers to reach leads and influence consumer purchasing behavior. In fact, 72% of Pinners use Pinterest to decide what to buy offline. Pins have a much longer lifespan than Tweets or Instagram posts, making them a particularly powerful asset. Pins can show up in a user’s feed months after initially posted. If your content is engaging and valuable, it can be re-pinned again and again to different users’ boards and continue to drive consumers back to your website. All of which is to say — a paid advertising strategy for Pinterest isn’t such a bad idea, and could help bolster your organic presence by gaining traction with potential buyers, and improving brand recognition. If you’re interested in exploring how Pinterest advertising can help you attract customers, keep reading. Pinterest[…]

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