Proven Ways to Curate Customers Into a Community

Today an online audience is seeing plenty of content but in some cases are lacking connection. We’re social and create friendships around our passions and interests. We also like to connect with brands that align with those interests. Online businesses, as we’ve often mentioned in our free webinar training, will always win when they establish a community of dedicated customers. They can spend less time marketing everything to death and more time focusing on keeping and forming new relationships. Below are some proven ways to curate customers into a community.  Kapost recommends being a part of a discussion and focusing on inviting potential customers to be a part of that discussion. Establishing a driving force behind your brand will help current customers and leads identify and trust in products and services you are selling. Customers join communities so that they can feel closer to your brand. As your community grows, user-generated content will become a larger part of your overall strategy—and you’ll want to let them build bonds without your interference. In the early days,[…]

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7 Proven Ways to Grow Brand Awareness — Fast

Having a well-developed brand is imperative for a new online business to thrive (and we discuss this more during our free webinar training). If an audience doesn’t know what a brand is all about it’ll be more challenging to build a customer base and make money. Here are 7 ways to build brand awareness and help an audience identify and stay loyal to a brand. Create a unique personality While developing your business Survey Monkey recommends building a unique personality. Create a singular brand identity, and you’ll identify with your audience better. As the marketing platform HubSpot states, “Your brand identity is the representation of your company’s reputation through the conveyance of attributes, values, purpose, strengths, and passions.” Creating and maintaining a unique brand identity is one of the most effective ways in increasing your brand’s awareness. For example, brands like Dollar Shave Club and Old Spice are known for being witty and just a little out there. Or just share experiences to gain readership. Going back to Dollar Shave Club, this is a brand[…]

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