The #1 Quality Entrepreneurs Need to Succeed & Other Advice from Jules Pieri

Have you ever heard a cool product idea from a friend, a coworker, an aunt, and thought — Why isn’t that on the market already? Undoubtedly, we’ve all had those experiences. And yet, by and large, it’s typically major corporations like Amazon, or retail giants like Target, that get their products more quickly and easily in front of consumers — even when their ideas aren’t necessarily best. Fortunately, there is an opportunity for your neighbor’s friend’s product to get in front of the masses — and its called The Grommet, an online discovery platform and marketplace. Started by Jules Pieri and Joanne Domeniconi, The Grommet’s purpose is to help entrepreneurs and small businesses get their innovative, exciting ideas in front of millions of people. For the past ten years, The Grommet has evaluated 300 submissions a week, and chosen the top three percent — including incredibly successful products like FitBit, OtterBox, and SodaStream. However, The Grommet isn’t the only thing remarkable about Jules Pieri — she’s also been named one of Fortune’s Most Powerful Women[…]

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How to Generate Quality Leads From Your PPC Campaigns

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great. What’s the problem? It’s only when you start analyzing your results and dig a little deeper that you realize an overwhelming majority of these leads are in essence “junk leads.” Very few are turning into opportunities, let alone customers. The bottom line is, you’re just not seeing a healthy ROI. In this post, we provide 10 proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. Let’s dive in. PPC Lead Generation 1. Set up proper URL tracking. To accurately measure the effectiveness of your campaigns, you need to make sure that you are able to track other important elements besides conversions. This data will allow you to determine which campaign and site a lead came from, the keyword they searched for, the device they were on, and so on. One of[…]

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