Writing for SEO: How to Write Blogs That Rank on Page 1 of Google

Did you know that 91% of web content gets no traffic from Google? While creative marketing tactics like blogging will boost brand awareness and show that you have expertise on an industry, not writing a post properly for SEO could mean it misses out on all the great SEO traffic it could get. Numbers don’t lie. If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. You might be thinking, “That sounds great, Courtney! But, how do I get started?” We’re sharing seven essential tips for creating SEO-friendly blog posts without sacrificing user experience and engagement, tips you can start using today: 1. Identify highly-effective keywords when looking for post ideas. Google handles over 40,000 search queries a second. Staggering, right? If you want to cut through search result clutter and outrank your competitors, you need to target the specific keywords and[…]

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How to Rank Your Old, Outdated Content

What percentage of your search traffic is driven by your top 10 pages? Chances are, it’s a large portion. Just look at the screenshot below. You’ll see that my top 10 pages drive 28.7% of my search traffic. That may not seem like a high number, but I have 5,441 blog posts. In other words, 0.1% of my pages make up 28.7% of my search traffic. Typically, with smaller sites, the percentages are much higher in which the top 10 pages make up the majority of their search traffic. So, what does that tell you? You should just focus on your top 10 pages and ignore the rest? Or, even worse, just focus on cranking out more new content? Quality over quantity I used to have the philosophy of “more is better.” I was cranking out dozens of articles each week. At one point, I was publishing 2 articles a day on this blog. And, over time, my traffic grew, but not by much. I was spending all of this time writing and realized that[…]

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How to Rank New Content Faster

If I write a blog post on any topic, what do you think happens? It typically gets indexed by Google the same day I publish the content and within a week it tends to rank high on Google. Then again, I have a domain score of 94 and I have 633,791 backlinks. Just look at the image above. (If you are curious what your link count or domain score is, put in your URL here.) But if you have a lot fewer backlinks and a much lower domain score, what do you think would happen? Chances are your content won’t get indexed fast and it won’t rank as high as you want. But there has to be a way to change this, right? Especially without building more backlinks because we all know that’s time-consuming and hard. To find the most ideal solution, I decided to run a little experiment. Around five months ago, I sent out an email to a portion of my mailing list asking people if they wanted to partake in an SEO[…]

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Why You Shouldn’t Try to Rank #1 on Google

Do you know what the number one email request I get is? Come on, take a guess. What do you think it is? Ok, its people asking me for money. But, do you know what the second most common email request I get is? Companies asking me to rank them number 1 on Google for a specific term. And I have to say, it’s a big waste of time for you to focus all of your energy on ranking number 1 on Google for a specific term or even a handful of terms. Just take a look at my site… here’s my Google traffic over the last 31 days: As you can see from the graph, I’m generating 2,375,455 organic visits from search engines each month. And can you guess how many keywords I’m tracking when it comes to my rankings? A big fat ZERO! I’m not saying I don’t do SEO, I’m saying I don’t focus on rankings. Can you increase your search traffic without tracking rankings? The short answer is yes. As you saw[…]

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How to Find the Right Keywords to Rank #1 on Google For

Do you want more traffic? Well, who doesn’t? The reason you want more traffic is that you think more traffic equals more revenue. But here is what you’ll learn the hard way… as your traffic goes up, your revenue won’t increase at the same pace. And in many cases, as your traffic goes up, your revenue won’t increase one bit. In other words, if you get the wrong kind of traffic, you’ll find yourself spinning your wheels and becoming frustrated. It happens to all of us. So let me show you what I’ve learned the hard way. So how good is my search traffic? Take a look at the screenshot below. That’s a laundry list of keywords that drive me the most traffic. But there is an issue with a lot of those keywords. They drive traffic but not revenue. Keywords like affiliate marketing, SEO analyzer, SEO checker, and statistical significance calculator are all terms that won’t drive me any revenue. I don’t offer affiliate marketing services and anyone searching for terms like “SEO analyzer”[…]

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