The Ultimate Guide for Finding & Reaching Out to Bloggers

The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They’re capable of exposing others to your message and getting the buzz started — but only if you approach the task diligently. Reaching out to potential bloggers is a more intricate process nowadays than it was even five years ago. Great bloggers are constantly getting pitched by marketers, making it all the more important for you to stand out from the crowd if you want them to pay attention. Trust me, though: It’s well worth it to invest time in building connections with high quality bloggers and turn them into a brand advocates who will be willing to help you out over and over again. Want to achieve worthwhile results from your blogger outreach efforts? In this post, I’ll go over a few tips for reaching out to bloggers effectively. Then, I’ll talk about seven great blogger outreach tools that will help you connect with bloggers in your[…]

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How Takis Is Reaching Younger Audiences with New Interactive 360° Ad

For their latest campaign, chips brand Takis needed to target a younger customer base. As the competition for the eyes of younger target markets has created a cluttered online environment, Takis was seeking an innovative way to deliver ad creative that would separate itself from the clutter. They wanted something innovative, that would really jump off mobile phones and capture young people’s attention. How did they do this? Takis used new and effective ad formats that utilize VR and 3D technologies. In partnership with OmniVirt, the brand launched a first-to-market 3D and 360° advertising campaign. Takis used OmniVirt’s proprietary 360° technology to build and distribute three immersive ad experiences across target websites: a 3D display ad, an interactive 360° game, and a 360° dance battle. Each ad experience centers around the high-energy brand tagline “Are You Takis Enough?” featuring bags of Takis chips and high schoolers representing each chip flavor through different dance styles. The hope was that that this immersive campaign could exceed the average engagement rates for traditional flat content distributed across the[…]

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