10 How-To Videos That Really Work (And Why)

Have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” Most recently, I taught myself how to fold a fitted sheet with a helpful video from homemaker extraordinaire, and friend of Snoop Dogg, Martha Stewart. Videos are an especially compelling way to learn how to do something online because, well, the video shows you exactly how to do it. I’m not alone here, either — most customers would prefer to watch a marketing video rather than seeing an ad. So if you’re among the 45% of marketers who are adding video content to their strategy this year, there could be a lot of value in making videos specifically for those in your audience who are trying to learn how to do something, too. In this post, we’ll explore just how popular these searches are on YouTube and other platforms, and what you can learn from eight how-to videos about how to make great teaching videos of your own. How-To Video Searches Are[…]

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New Study: What 100 Social Media Followers Are Really Worth

The social web is huge. From Facebook to Pinterest, they all command billions of eyeballs per year. Which, of course, makes these channels too big to ignore. In other words, you have no choice but to participate in them or else you’ll miss out on traffic and revenue. But, how much time and money should you devote to each social network? Which ones produce the best ROI? How much are 100 social media followers really worth? To answer these questions and more, I polled 483 companies who are all leveraging Facebook, YouTube, Instagram, Twitter, LinkedIn, and Pinterest. Each company has been participating in all these social networks for at least 3 years and they have at least 100 social media followers on each platform. Of the 483 companies, 159 of them were in the B2B space and 324 were B2C companies. And their revenues varied from $10,000 a year to $250,000,000. Now before we dive into the data, keep in mind all of the stats are broken down based on 100 social followers. For example,[…]

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7 Google Analytics Reports That Show How Your Blog is Really Performing

When you log into Google Analytics, what do you look at? Chances are you see something like the image above that shows you how many people are currently on your blog. Well, that was easy to guess because that’s the report Google Analytics gives you once you log in. 😉 But which reports do you look at on a regular basis? I bet you look at two main reports… The “Audience Overview” report and the “Acquisition Overview” report. Sure, every once in a while, you may dive into your top pages or the specific organic keywords that drive your traffic. But even if you do that, what are you actually doing with the data? Nothing, right? Don’t beat yourself up over it because most content marketers just look at reports and numbers and do little to nothing with the data. If you want to figure out how to grow your blog and, more importantly, your revenue from your blog, there are 7 reports that you need to start looking at on a regular basis. Here[…]

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What Type of Links Does Google Really Prefer?

We all know that links help rankings. And the more links you build the higher you’ll rank. But does it really work that way? Well, the short answer is links do help with rankings and I have the data to prove it. But, you already know that. The real question is what kind of links do you need to boost your rankings? Is it rich anchor text links? Is it sitewide links? Or what happens when the same site links to you multiple times? Or when a site links to you and then decides to remove the link? Well, I decided to test all of this out and then some. Over the last 10 months, I decided to run an experiment with your help. The experiment took a bit longer than we wanted, but we all know link building isn’t easy, so the experiment took 6 months longer than was planned. Roughly 10 months ago, I emailed a portion of my list and asked if they wanted to participate in a link building experiment. The[…]

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