Why We Removed 3,000 Pieces of Outdated Content From the HubSpot Blog

You know what sounds like a really bad idea? Deleting 3,000 pages from the HubSpot Blog. You know what our SEO and Web Dev teams did in February? Deleted 3,000 pages from the HubSpot Blog. No, this wasn’t some Marie Kondo-ing team-bonding exercise gone horribly, horribly wrong (although those posts were definitely not sparking joy). It was a project that our head of technical SEO, Victor Pan, and I had wanted to run for a long time — because counterintuitively, getting rid of content on your site can actually be fantastic for SEO. In the SEO world, this practice is called “content pruning”. But, while a good idea in theory, content pruning doesn’t mean you should go crazy and hack away at your content like it’s a tree and you’ve got a chainsaw. Content pruning is far more methodical than that — like trimming a bonsai. I’ll get to the results we saw at the end of this post. But first, let’s explore what content pruning is, and then dive into a step-by-step content audit[…]

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