5 Marketers Reveal How They Understand & Influence Consumer Behavior

As Elle Woods once said, “Whoever said orange is the new pink was seriously disturbed.” If you haven’t seen Legally Blonde, Elle was referring to an attempt made by a brand to influence consumer behavior. However, its attempt fell short because the fictitious company failed to align with its target audience. According to Salesforce, 76% of consumers expect companies to understand their needs and expectations.  In other words, customers want companies to understand their behavior. That’s why understanding and influencing consumer behavior is essential for a marketer. Below, let’s discuss the theory of consumer behavior, then review some expert strategies for understanding and influencing customers. The Theory of Consumer Behavior Consumer behavior is the study of how people spend their money. This is typically studied by economists so we can better understand how personal taste and income shape the economy. However, marketers also use this information to market their products. To study consumer behavior and learn more about your buyer persona, consider the answers to these questions: How do your customers feel about certain brands[…]

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Realities to Managing a Seasonal Business That No One Will Reveal

Every company has its ups and downs, and when the seasons change, a company’s fluctuations are inevitable. For a company to successfully navigate through the seasons, they must implement smart strategies that will help the company stay in profit. It’s impossible to prepare for every seasonal change, but there are ways to get prepared. Check out the tips below and don’t forget to join us during our free webinar training to continue to learn how to develop a profitable business all year long! Salesforce does an excellent job of explaining why you should prepare yourself for your business to cycle. Not only that, but you should also plan financially for off-season changes. Deciding on what the best course of action is should be based on what patterns you see so far.  Anticipate the business cycle. Although this might sound like an oversimplification, it takes some discipline to know that the cash flow boon happening during peak season will ebb into a trickle when the season is over. Nevertheless, it’s important to plan ahead and prepare[…]

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The 6 Characteristics That Reveal Whether a Brand Will Succeed

When someone launches a company, they have a brand, whether it’s important to them or not. Essentially a brand is what people think about a company — how they feel when they see or hear about the company. The logo and message on a website or blog support a brand. These experiences help define people’s opinion about the product, services, companies, etc. To build a great brand, it takes careful strategizing and consistently implementing these strategies. You can learn other ways to build a successful brand by joining us during our free webinar training. We want to give you a head start on your brand — check out the tips below that offer suggestion on what characteristics to implement. 1. It has a strong point of view The Muse recommends making sure your brand has a strong point of view. This means you shouldn’t be afraid to share your beliefs and engage with an audience. Now don’t get me wrong, building your personal brand doesn’t mean being the loudest and most opinionated person in the[…]

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