So a New Startup is Up and Running — Now What?

It’s an exciting time when forming a new business and hoping it’ll take off. Taking the plunge can be nerve-racking, but it can also be the greatest thing someone ever did. so now that a startup is up and running… now what? Here are some tips to keep in mind while embarking on the journey of setting up a new online business. We also offer some tricks of the trade during our free webinar training, so we hope to see you there!  For starters, Entrepreneur says not to get hung up on just one type of message. As your business changes, so will your messaging. Tailor your marketing strategy based on how your customers evolve, otherwise, you may get left behind.  Your messaging has to evolve with your company We didn’t stop our tried and true marketing, but as we grew were deliberate in adding messages that we felt customers needed to know. We settled on two main messages: 1) we’re a holistic men’s care brand (not just a razor company), and 2) we’re omnichannel:[…]

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7 Tips for Running Engaging Instagram Giveaways, Plus Examples and Ideas

With 80% of Instagram users following at least one business, it makes sense you want to increase your own visibility and reach on the platform — but with such immense competition, it can be a difficult task to accomplish. Fortunately, there are a few specific Instagram marketing strategies you can implement that have proven effective. For instance, you might optimize your posting times to ensure maximum engagement, partner with an influencer to spread awareness, or designate a content creator to craft more compelling content. Additionally, to delight your current followers and attract new visitors to your page, you might consider hosting an Instagram giveaway. Simply put, an Instagram giveaway allows you to offer something for free in exchange for an Instagram like, comment, or other pre-determined requirement. For instance, take a look at this giveaway from Fabletics: Image courtesy of Fabletics. There are a few reasons why this giveaway works — first, Fabletics partnered with Blissworld, which enables both businesses to reach the other brand’s audience. Second, Fabletics asked viewers to “tag your bestie” and[…]

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