How HubSpot Personalized Our Chatbots to Improve The Customer Experience and Support Our Sales Team

You can’t talk about the future of marketing without chatbots. People are increasingly interested in communicating with brands in a more personal, conversational way — and chatbots can help. Including chatbots on your website helps visitors find what they are looking for and connect them with your team in an immediate, frictionless way. Chatbots also follow the Inbound Messaging Framework. So, what are the secrets to building a chatbot strategy? On HubSpot’s marketing team, we seek to deliver a world-class customer experience. We consistently ask: How can chatbots better serve our various audiences (visitors, leads, and customers) to help direct them to the right resources for their needs? Also, how can we use chatbots to support our sales team and reach our goals? Use HubSpot’s free Chatbot Builder Software to easily build and launch chatbots on your website — no coding required. A Customer-Focused Bot Experience Chatbots work when they’re contextual and relevant to specific problems folks are having. Through conversations with our sales team, we learned that 15% of chat questions on the website[…]

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THE PERFECT PITCH – By Kevin Harrington

Hi, How a Shark Stopped Donald Trump’s Temper Tantrum I realize that subject line sounds like it rightly belongs on a colorful websites such as this and not in an email about internet marketing. Appropriately, this is the extremely entertaining story I have in store for you today… And there is a great marketing lesson to be had from this too!I am sure you have heard of Kevin Harrington… He was one of the original Sharks on the hit TV-show “Shark Tank” and the inventor of the infomercial.A while back Kevin managed to get a meeting with Donald Trump. However when he showed up, Trump was in the middle of one of his infamous temper tantrums – kicking people out of his office left, right and center. Kevin was able to adapt on the fly and instead of getting kicked out too, he was able to immediately calm Trump down, get his full attention, pitch him… and just 4 minutes later walk away with a deal worth 25 million dollars! This is a fantastic story[…]

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Here’s How to Create a Word of Mouth Strategy and Skyrocket Referral Sales

It’s becoming more and more challenging to generate sales. With the competition so fierce, having a beautiful looking website isn’t enough to make it stand out from the rest. Succeeding online takes more than just squeezing as much as possible out of small opportunities. But there’s a powerful strategy that often gets neglected by online businesses. Just ask us during our free webinar training — this strategy is very underrated, which is why if you can master it, you’ll be a step ahead of your competitors. It’s called word of mouth marketing, and it’s something that if done correctly, can skyrocket referral sales. So what is word of mouth marketing? Before social media, word of mouth meant friends and family were telling other people in their circle. Even though word of mouth in the traditional sense still happens, now it has transformed into something more social on the web. Big Commerce explains it quite well below: Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple[…]

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Free FB Pixel & Audience Targeting Plugin

Today you can get access to a much-needed piece of software for cheaper and much more targeted traffic. It’s called WP InstaPixel and you can download it here: => CLICK HERE TO DOWNLOAD With this plugin, you can: Add your facebook pixel to your blog and Create audience targeting events of any kind With Facebook events, you’re able to save money with your advertising because you’re able to show your offers to an audience as specific as you choose. Some uses for this could be to: Only show a certain page to someone who subscribed, but didn’t buy Show follow up ads if they bought one product, but not another Display ads to bring people back if they visited the checkout page but left before buying… And… so much more. Oh and… yep – did I mention it’s 100% free 🙂 You can download it, add it and have it create as many highly targeted Facebook events/audiences without having to touch a single line of code. Just choose what event you want to track (visit,[…]

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4 Online Marketing Trends With Big Potential to Drive Sales

Every trend comes and goes, but many of them happen to stick around. For the online marketing trends that stick around, it’s in a small business’ best interest to pay attention to those trends and apply them to improve their online results. Although there was a time when a pattern like live video marketing was trendy, now it’s a vital tool in a small business’ toolbox. Stay informed about the current trends that are happening in today’s industry and join us for our free webinar training to learn more about today’s marketing trends. In this article, we dive into 5 digital marketing trends that are taking place right now. Mobile responsive website designs Everyone has a smartphone these days, and if you don’t, then you’re living in the stone ages. Many of us who own smartphones do a lot of our shopping and web browsing on our devices, which is why Smart Insights says small companies should work on creating responsive website designs that look good on mobile. Creating mobile responsive website designs for the[…]

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