Tips for Making 7 Figures Selling Online Courses

As there continues to be a high demand for new ways to learn online, students expect easy access to classes via laptops, tablets, and smartphones. Not many have tapped into this incredible niche, and e-learning marketing continues to take off at lightning speed. Since this market continues to soar, why not take the time to sell something that students would like to learn? Learn with us about new business ventures during our free webinar training and find out how to use online educational courses and a variety of other online business ideas to your advantage. It’s possible to develop a profitable online business! If you decide to take the plunge and offer online courses, Entrepreneur recommends offering more value than expected. By creating valuable online courses, you’ll be letting students know that your classes are packed full of information. They’ll feel like they got their money’s worth. Nowadays, it’s quite easy to slap a high price tag on a course that shares mediocre value. Maybe the content is rushed, or maybe it doesn’t share the secrets[…]

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The Customer Avatar Worksheet: Finally, Get Clear on WHO You Are Selling To!

It’s a huge mistake. And yet, I see it happen all the time. A marketer or business owner gets so focused on WHAT they’re selling that they forget to think about WHO they’re selling it to. This is the kiss of death for a marketing campaign, and sometimes even an entire business. You could have the greatest product on earth, but if you’re trying to sell it to the wrong person—you’re never going to hit your sales numbers. That’s why understanding your customer avatar (AKA buyer persona) is so important. That’s also why we created the Customer Avatar Worksheet (that you can download for FREE), to help you document everything about your customer avatar. Before you can sell anything effectively, you need to understand… WHO your ideal customer is WHERE they’re hanging out online WHAT their challenges are But how do you actually do all that? Don’t worry—I’ll dig into the details later on in this post. First, I want to make sure you understand why customer avatars are so important, and why I refer[…]

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How to Profit by Selling to a Gen Z Audience

With all the focus on the millennial generation, it’s easy to ignore the vast potential of another up-and-coming group of consumers. In fact, the generation referred to as “millennials” consists of people born between the late 1970s and the early 2000s, give or take a few years. That means they are not really particularly young anymore. Someone who was born in 1986 is over 30 by now. This much-discussed generation of people have moved on from being young, rebellious teens and college students, to being 20- and 30-somethings out there in the working world. Today, a new generation is coming of age: “Generation Z.” And they’re not identical with their millennial predecessors. They’re coming of age in a very different time than today’s 30-somethings did. They have different ideas, values, and attitudes. They also don’t use the same social media as other generations. For marketers, Facebook Ads have long been a linchpin of digital marketing strategy. They’re super effective, incredibly reliable, and laser targeted to exactly the right group of people. But here’s the thing[…]

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