Google Maps Marketing Strategy: The Ultimate Cheat Sheet

A couple years ago, I used TripAdvisor or Yelp to learn about new restaurants in my area. Nowadays, I use Google Maps as the primary decision-maker, instead. If I’m on my phone, I’ll simply open the Maps app and click the “Food” or “Drinks” icon to begin perusing options near me. Alternatively, on desktop, check out what happens when I Google “Chinese food near me”: More than likely, most users will find what they’re looking for within the Google Maps results, and won’t even scroll to the organic results underneath — which is why it’s critical you optimize your website to appear on Google Maps. Here, we’re going to cover how you can optimize your Google My Business account to ensure you appear on Google Maps, as well as marketing tactics you can employ to improve your local SEO. How to Optimize Your Google My Business Account To appear in Google Maps, you’ll need to create a Google My Business account and ensure all the information is up-to-date. Once you’ve created a profile, it’s critical[…]

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